What is TRAX?
TRAX specializes in delivering advanced computer vision technology and analytics tailored for the retail industry. Its solutions empower businesses to achieve tighter in-store execution controls, gain critical competitive intelligence, and optimize revenue generation across all points of sale. The platform offers comprehensive in-store execution tools, sophisticated shelf monitoring capabilities, and detailed market measurement and analytics services. Renowned global brands and major grocery retailers across more than 80 countries rely on TRAX to manage their in-store operations and boost shelf-level revenues. The company's innovation and growth have been recognized through accolades such as being named a Red Herring Top 100 Global and ranking among the top 25 Fastest Growing Companies on Deloitte's Technology Fast 500 list. Headquartered in Singapore, TRAX operates with a global office network.
How much funding has TRAX raised?
TRAX has raised a total of $1B across 10 funding rounds:
Series C
$40M
Private Equity
$19.5M
Other Financing Round
$125M
Series D
$100M
Debt
$2M
Series E
$640M
Debt
$50M
Series C (2016): $40M, investors not publicly disclosed
Private Equity (2017): $19.5M backed by Investec Group
Other Financing Round (2018): $125M with participation from Boyu Capital
Series D (2019): $100M led by HOPU Investments, Investec, GIC, and Boyu Capital
Debt (2020): $2M supported by PPP
Series E (2021): $640M featuring OMERS Ventures, BlackRock, Softbank Capital, and Sony Innovation Fund
Debt (2023): $50M backed by Deutsche Bank Private Credit & Infrastructure
Key Investors in TRAX
OMERS Ventures
OMERS Ventures is an investment group that offers pension plans for employees through various businesses, likely focusing on growth-stage technology companies.
BlackRock
BlackRock is a global investment management firm providing a comprehensive range of investment products and services, managing assets across various classes for institutional and individual investors.
Softbank Capital
Softbank Capital is an investment arm of SoftBank Group, known for its significant investments in technology and growth-stage companies globally.
What's next for TRAX?
With the recent major strategic investment, TRAX is well-positioned to accelerate its expansion and further solidify its market leadership in retail analytics and computer vision. The substantial total funding indicates a company in a scaling phase, likely focusing on enhancing its technological capabilities, expanding its global reach, and deepening its client relationships. Future developments may include advancements in AI-driven insights, broader integration with retail ecosystems, and strategic partnerships to capture new market opportunities. This capital injection is expected to fuel innovation and support TRAX's mission to revolutionize in-store execution and revenue optimization for retailers worldwide.
See full TRAX company page
