Turn buyer research into revenue.
Capitalize on buying signals
Map your ideal customer profile against ZoomInfo’s database to uncover sales-ready prospects searching for topics and keywords related to your business. Our intent engine triggers signals tracked from a network of 210 million IP to Org Pairings and more than 6 trillion new keyword-to-device pairings — all sourced monthly from over 90% of accessible devices across the U.S.
Target the top brass
Identify the entire buying team based on who’s researching specific topics and reach the decision makers across phone, email, and digital marketing channels.
Connect intent signals to business outcomes that matter
Exclusive to ZoomInfo, Guided Intent helps you focus on the topics that matter most. By prioritizing trending topics proven to drive successful outcomes, you can eliminate the guesswork and engage the most relevant opportunities with confidence.
Build data-rich workflows across your tech stack
Push intent and contact data into your “empty box” CRM, sales, and marketing software to set up automated workflows that close more leads with less effort.
"With ZoomInfo’s Streaming Intent data, we have a constant stream of interested prospects.
We’ve increased the number of opportunities in our pipeline by over 50% and, if we close a quarter of those, then we’ll be two years ahead of our projected revenue goals."
Erwin van der Vlist
CEO & Founder
FAQs
What is intent data in B2B marketing?
Intent data reveals when companies are actively researching topics related to your solution. By analyzing online behavior like content consumption, keyword searches, and engagement, intent data helps identify which accounts are most likely to be in-market.
How does ZoomInfo deliver intent data?
Within ZoomInfo SalesOS, intent data is collected from millions of content consumption events across publishers, websites, and research platforms. AI then analyzes these signals to uncover companies showing spikes in activity around relevant topics, so you can prioritize the accounts most likely to convert.
What makes ZoomInfo intent data different from other providers?
Unlike point-solution providers, ZoomInfo SalesOS combines real-time intent signals with contact data verified at over 95% accuracy, enriched with firmographics and technographics. This means you get both the signals and the decision-makers to act on them immediately. Many other providers operate with substantially lower accuracy and only refresh data on a weekly basis, limiting how actionable their insights really are.
How can sales teams use intent data in SalesOS?
Sales reps use intent data in SalesOS to focus on accounts already researching their solution. With recommended decision-makers and verified contact info, reps can reach out earlier in the buying cycle and accelerate pipeline.
How can marketers use intent data in ZoomInfo?
Marketers access intent data through ZoomInfo MarketingOS, where they can build highly targeted campaigns, personalize messaging, and focus budget on accounts showing the strongest buying signals. By aligning campaigns with in-market accounts, MarketingOS helps marketing teams increase engagement and ROI from demand generation.
What types of intent signals does ZoomInfo track?
SalesOS & MarketingOS monitor surges in activity across thousands of publishers and websites, such as article reads, downloads, and topic searches. This provides a near real-time view into which accounts are showing increased interest.
Can I integrate ZoomInfo intent data into my workflows?
Yes. Intent data in SalesOS flows directly into CRMs, MAPs, and engagement platforms. You can automate alerts, trigger outreach workflows, and use AI to personalize campaigns, ensuring your team acts on signals at the right time.
How does ZoomInfo intent data compare to competitors?
With 95%+ contact accuracy, real-time updates, and direct integrations, intent data in SalesOS goes beyond standalone providers. Competitors often deliver signals without the actionable contact layer. See comparisons with Apollo, Lusha, Cognism, Rocketreach and 6sense.