What is Supermetrics?
Supermetrics operates as a critical data integration platform, empowering businesses to streamline the collection, management, and analysis of marketing data across a multitude of digital channels. By establishing seamless connections to platforms such as Google Analytics, Facebook Ads, and other essential marketing tools, Supermetrics facilitates the aggregation of this data into spreadsheets, data warehouses, and business intelligence tools. This automation of data transfer and reporting allows marketing teams and data analysts to shift their focus from laborious manual data handling to deriving actionable insights and optimizing performance.
How much funding has Supermetrics raised?
Supermetrics has raised a total of $83.7M across 3 funding rounds:
Series A
$4.1M
Other Financing Round
$32.3M
Private Equity
$47.3M
Series A (2017): $4.1M with participation from OpenOcean
Private Equity (2020): $47.3M led by Highland Europe and IVP
Other Financing Round (2020): $32.3M, investors not publicly disclosed
Key Investors in Supermetrics
OpenOcean
OpenOcean is an early-stage venture capital firm investing across Europe, known for backing data-intensive software solutions and typically leading Series A rounds.
Highland Europe
Highland Europe is a growth capital provider focused on scaling software and consumer companies in Europe and Israel, emphasizing founder-centric values.
IVP
IVP (Institutional Venture Partners) is a later-stage venture capital firm that invests in high-growth technology companies, supporting them through scaleup and exit.
What's next for Supermetrics?
With the recent infusion of major strategic investment, Supermetrics is poised for accelerated growth and enhanced market penetration. The company's trajectory suggests a focus on expanding its platform capabilities, potentially integrating with an even broader array of marketing and analytics tools, and deepening its market reach within enterprise-level clients. This capital will likely fuel further research and development, enabling Supermetrics to maintain its competitive edge in the rapidly evolving data integration sector and solidify its position as a leader in marketing data automation.
See full Supermetrics company page
