What is Metamarkets?
Metamarkets provides an advanced analytics platform designed for programmatic marketing. Its technology enables clients, including major players like Twitter, AOL, and Rubicon Project, to access and interpret real-time data, thereby optimizing their business performance in dynamic media marketplaces. As an independent analytics software provider, Metamarkets empowers users with critical insights and the high-speed processing necessary to maintain a competitive advantage in the digital advertising ecosystem. The company operates with offices in San Francisco and New York.
How much funding has Metamarkets raised?
Metamarkets has raised a total of $59.7M across 7 funding rounds:
Private Equity
$2M
Other Financing Round
$2.5M
Private Equity
$6M
Private Equity
$15M
Private Equity
$5M
Private Equity
$15M
Debt
$14.3M
Private Equity (2010): $2M, investors not publicly disclosed
Other Financing Round (2010): $2.5M led by True Ventures, Auren Hoffman, Anthemis Group, Joshua Stylman, Aol Ventures, Floodgate, Peter Hershberg, Jim Pallotta, Lerer Ventures, and Dennis Crowley
Private Equity (2011): $6M, investors not publicly disclosed
Private Equity (2012): $15M featuring Village Ventures, True Ventures, Neu Venture Capital, Khosla Ventures Acquisition, AOL Ventures, and Lerer Ventures
Private Equity (2013): $5M backed by Bessemer Venture Partners, Lerer Ventures, and Khosla Ventures Acquisition
Private Equity (2015): $15M with participation from True Ventures, Data Collective, Village Ventures, Khosla Ventures Acquisition, City National Bank, and Lerer Ventures
Debt (2016): $14.3M led by Wellington Financial LP and City National Bank
Key Investors in Metamarkets
Wellington Financial LP
Wellington Financial LP is a specialty finance firm providing various loan types, managing a significant investment program with offices across North America. They focus on providing capital to growing companies.
Data Collective
Data Collective is a venture capital firm focused on data-driven technologies, aiming to advance the understanding and accessibility of data. They invest in startups that leverage data for significant impact.
Bessemer Venture Partners
Bessemer Venture Partners is a long-standing venture capital firm with a global presence, known for investing in early-stage technology companies and providing strategic guidance to foster growth.
What's next for Metamarkets?
With substantial enterprise-level backing and a recent strategic investment, Metamarkets is well-positioned for its next phase of growth. The company's focus on providing real-time, interactive analytics for the complex programmatic marketing landscape suggests a strategic direction towards enhancing its platform's predictive capabilities and expanding its market reach. Future developments are likely to involve deeper integration with advertising ecosystems and further innovation in data visualization and actionable intelligence, solidifying its role as a key analytics provider in the ad-tech industry.
See full Metamarkets company page
