The Lacek Group
Advertising Networks · Minnesota, United States · 201-500 Employees
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Overview
Headquarters
900 2nd Ave S Ste 1800, Minneapolis, Min...Phone Number
(612) 359-3700Website
www.lacek.comRevenue
$60.8 MillionIndustry
ZI Rank: 1
Signal Type
Dec
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ZI Rank
2
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About The Lacek Group
The Lacek Group is a leading agency specializing in loyalty, CRM, and brand marketing, focused on fostering customer engagement through brand devotion. They employ a holistic approach to create deep, lasting relationships with valuable customers by utilizing data-driven strategies, personalization, and customer experience design. Their services include loyalty membership, engagement marketing, creative expression, and total customer value management. Catering to businesses aiming to enhance customer loyalty and brand connection, The Lacek Group provides tailored strategies that integrate innovation and creativity.Explore more
The Lacek Group Org Chart
TL
Senior Vice President - Account Director
AK
Senior Vice President, Account Director
CW
Senior Vice President, Account Director
CS
Senior Vice President, Account Director
JD
Senior Vice President, Account Director
AB
Vice President, Account Director
JF
Vice President, Account Director
RO
Vice President Account Supervisor
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The Lacek Group is experiencing very low activity levels compared to other companies in the Business Services sector.
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The Lacek Group is drawing exceptional interest within the Business Services industry, suggesting notable developments or strong market momentum, learn more about The Lacek Group.
The Lacek Group Tech Stack
A closer look at the technologies used by The Lacek Group
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Most Recent Scoops
Person-Based
Person-Based
Branding, Customer Engagement, Relationship Marketing
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Executive Moves, Board of Directors
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The Lacek Group News & Media
The Lacek Group Appoints Randy Gunderson as CEO, Advancing the Agency's Leadership in Loyalty and CRM
MINNEAPOLIS, Minn., May 28, 2025 /PRNewswire/ -- The Lacek Group, an Ogilvy One agency and leader in customer loyalty and CRM, announced the appointment of Randy Gunderson as chief executive officer. Gunderson, who most recently served as SVP of Client Services, brings a wealth of...The Lacek Group Champions "Infinite Personalization" in New White Paper
New AI tools and deeper data curation offer marketers the potential for limitless customization. MINNEAPOLIS, Sept. 24, 2024 /PRNewswire/ -- According to a recent report, 70% of brands agree that AI adoption will bring personalization to new heights and build deeper, more meaningful...The Lacek Group Tackles "Next-Gen Engagement Marketing" in New White Paper
Strategic Approach Reframes and Future-Proofs Customer Relationship Management MINNEAPOLIS, April 25, 2024 /PRNewswire-PRWeb/ -- An estimated 20%-70% of Customer Relationship Management (CRM) projects either fail to improve company performance or result in losses. It's time for brands to...The Lacek Group Celebrates 30 Years of Innovation and Collaboration
Recognized leaders in the Art and Algorithms of Brand Devotion MINNEAPOLIS, Oct. 31, 2023 /PRNewswire/ -- The Lacek Group, an Ogilvy company and national leader in loyalty, experience and customer-engagement marketing, proudly celebrates its 30th year in business in 2023. Focus on...
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The Lacek Group is a leading agency specializing in loyalty, CRM, and brand marketing, focused on fostering customer engagement through brand devotion. They employ a holistic approach to create deep, lasting relationships with valuable customers by utilizing data-driven strategies, personalization, and customer experience design. Their services inc... Read More
