Pure Fishing

Highly Engaged Employees

Pure Fishing, founded in 1937, is a leading global provider of fishing tackle, lures, rods, and reels. Its extensive brand portfolio includes Abu Garcia, Berkley, Chub, Fenwick, and Hardy, serving anglers worldwide. Operating in the Sporting Goods, Consumer Goods, and Manufacturing industries, Pure Fishing is recognized for its innovation and quality in angling equipment. The company offers a comprehensive range of gear for recreational and professional use, ensuring anglers have access to reliable products for various fishing conditions and techniques.

With operations spanning 33 locations and a workforce of 1,000-5,000 employees, Pure Fishing maintains a significant global presence, supported by numerous international market indicators. The expertise and dedication of its team are fundamental to Pure Fishing's sustained success and market leadership. Meet Pure Fishing's team to learn more about the individuals driving these global efforts. This team's collective knowledge underpins the company's ability to deliver high-quality fishing products and maintain its competitive edge in the market.

Generating revenue of $866.4M, Pure Fishing competes in a dynamic market against entities such as Zebco Fishing, Tica Fishing Tackle, and Eagle Claw. The company's strategic focus on product development and brand management has allowed it to maintain a competitive edge. Its manufacturing capabilities and distribution network are key assets in reaching a broad consumer base. Pure Fishing's long history and established brands position it as a significant player in the global sporting goods and consumer manufacturing landscape.