Kantar

Highly Engaged Employees

Kantar is a global leader in data, research, and insights, operating across the Advertising & Marketing and Business Services industries. Founded in 1992, the company leverages a comprehensive suite of brands, including Kantar Millward Brown, Kantar TNS, and Kantar Worldpanel, to provide an unparalleled view of consumer behavior worldwide. With a vast global network spanning over a hundred countries, Kantar offers a complete understanding of how consumers live, shop, vote, watch, and interact digitally. Their extensive service portfolio encompasses a wide array of techniques and technologies, from purchase and media data analysis to predictive trend forecasting, neuroscience, and large-scale quantitative studies. Kantar's offerings are designed to deliver data-driven insights, enabling clients to make informed strategic decisions. The company's operational scale is significant, with revenue reported at $3.5B and an employee range exceeding 10,000 individuals across 32 locations. This extensive reach allows Kantar to provide granular insights into market dynamics and consumer habits. Their product offerings include data analytics, market research data, marketing insights, brand consulting, and demand forecasting, supported by proprietary research platforms and machine learning capabilities. Kantar's competitive landscape includes major players like Nielsen, Dynata, and YouGov, highlighting its position within a dynamic market. The company's commitment to providing a complete view of consumers is further supported by its ability to integrate various data sources and analytical methods. Clients benefit from Kantar's expertise in areas such as media monitoring, measurement services, and understanding consumer habits. For deeper insights into their operational structure and market impact, one can Meet Kantar'sView more...