Capricorn Society

Highly Engaged Employees

Capricorn Society, founded in 1974, operates as a prominent membership organization dedicated to the automotive industry. Originally established by a group of Western Australian service station owners, the entity focuses on increasing collective buying power to compete with multinational oil corporations. By providing a unified platform, Capricorn Society supports over 17,000 members and 1,800 preferred suppliers, facilitating growth and operational efficiency within the automotive aftermarket sector. With annual revenue reaching $189.6M, the organization maintains a strong financial foundation for its members.

The organization maintains a robust operational footprint with 5 locations and a workforce of 500-1,000 employees. This scale allows for comprehensive service delivery across diverse sectors, including automotive, travel, and financial management. Meet Capricorn Society's team to understand the leadership driving these strategic initiatives. The cooperative model ensures that members benefit from shared resources, which is essential for maintaining competitiveness in a rapidly evolving market.

Capricorn Society competes with entities like National Merchant Buying Society and Nationwide Marketing Group, leveraging its long-standing history to maintain market relevance. Its product portfolio includes specialized solutions such as Ignition, Boomerang, and various aftermarket support services. By focusing on B2B and B2C engagement, the organization continues to expand its influence across Australia and international markets. The firm remains committed to its founding principles of member advocacy and industry-wide support, ensuring that service providers have the necessary tools to manage and grow their businesses effectively in the modern automotive landscape.