What is ZEFR?
ZEFR operates a sophisticated Software-as-a-Service (SaaS) platform designed to empower brands in the realm of video advertising and content management. Its technology solutions are instrumental in enabling businesses to measure, leverage, and engage with their audiences across social media video platforms, particularly YouTube. ZEFR's core offerings include helping partners gain deep insights into fan behavior, effectively monetize intellectual property, build brand awareness, and cultivate dedicated audiences. Headquartered in Los Angeles, California, the company has established itself as a key enabler for brands navigating the complexities of digital content and advertising.
How much funding has ZEFR raised?
ZEFR has raised a total of $69.8M across 8 funding rounds:
Private Equity
$3.5M
Series A
$3M
Series B
$6.9M
Series C
$18.5M
Series D
$30M
Private Equity
$886K
Debt
$5M
Debt
$2M
Private Equity (2010): $3.5M, investors not publicly disclosed
Series A (2010): $3M led by Shasta Ventures and First Round Capital
Series B (2011): $6.9M supported by MK Capital, Shasta Ventures, Richmond Park Partners, and First Round Capital
Series C (2012): $18.5M featuring First Round Capital, U.S. Venture Partners, MK Capital, Richmond Park Partners, SoftTech VC, and Shasta Ventures
Series D (2014): $30M backed by First Round Capital, Shasta Ventures, Institutional Venture Partners, U.S. Venture Partners, and Richmond Park Partners
Private Equity (2014): $886K with participation from Shasta Ventures and U.S. Venture Partners
Debt (2016): $5M led by IVP General Partner and Shasta Ventures
Debt (2020): $2M supported by PPP
Key Investors in ZEFR
MK Capital
MK Capital is an early and growth-stage venture capital firm with nearly $300 million in assets under management, specializing in software and technology companies. With a focus on strategic collaboration, the firm provides funding, mentorship, and operational support to entrepreneurs.
Shasta Ventures
Shasta Ventures puts entrepreneurs first. A leading early-stage venture capital firm, Shasta partners with bold creative entrepreneurs who are passionate about building great products that deliver amazing work experiences.
Richmond Park Partners
Richmond Park Partners LLP is a company that operates in the Investment Banking industry. It employs 10to19 people and has 1Mto5M of revenue. The company is headquartered in the United Kingdom.
What's next for ZEFR?
With the recent influx of capital, ZEFR is strategically positioned to enhance its platform capabilities and expand its market reach. The company's focus on providing actionable data and tools for brands to connect with their audiences on video platforms indicates a forward-looking approach to digital engagement. Future developments are likely to center on refining its AI-driven analytics, expanding its content management features, and potentially exploring new platform integrations to further solidify its position as a leader in the video advertising technology space. This latest investment signals strong investor confidence in ZEFR's business model and its potential for sustained growth in the evolving digital landscape.
See full ZEFR company page
