What is Yotpo?
Yotpo is a leading platform providing advanced solutions for email and SMS marketing, loyalty programs, subscriptions, reviews, and user-generated content (UGC). The company empowers brands to accelerate growth by fostering customer advocacy and maximizing lifetime value. Yotpo's suite of tools enables businesses to leverage social proof, enhance customer trust, increase sales, cultivate loyal advocates, boost recurring revenue, and engage shoppers across various channels, catering to brands of all sizes.
How much funding has Yotpo raised?
Yotpo has raised a total of $537M across 10 funding rounds:
Series A
$10.7M
Series B
$15M
Series C
$22M
Series D
$51M
Other Financing Round
$101M
Series E
$75M
Series F
$230M
Corporate Investment
$30M
Series A (2014): $10.7M supported by 2B Angels, Gandyr Group, Rhodium, Blumberg Capital, and PLUS Ventures
Series B (2015): $15M featuring Access Industries, Innovation Endeavors, Blumberg Capital, Vintage Investment Partners, and Marker LLC
Series C (2016): $22M backed by Marker LLC, Vintage Investment Partners, Blumberg Capital, Bessemer Venture Partners, Access Industries, and Innovation Endeavors
Series D (2017): $51M with participation from Vertex Ventures, Rhodium, Vintage Investment Partners, Blumberg Capital, Bessemer Venture Partners, Access Industries, Marker LLC, and 2B Angels
Other Financing Round (2018): $101M, investors not publicly disclosed
Series E (2020): $75M supported by Adam Fisher and Bessemer Venture Partners
Series F (2021): $230M featuring Hanaco, Claltech Investment, Bessemer Venture Partners, Coin Ventures, Vertex Ventures, Tiger Global, and Vintage Investment Partners
Corporate Investment (2021): $30M backed by Shopify
Key Investors in Yotpo
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm focused on B2B software, supporting founders in building the digital economy. They provide operational insights and connections to foster growth.
Rhodium
Rhodium is a private investment firm specializing in high-growth technology opportunities, including digital media and internet sectors. They partner with entrepreneurs to build disruptive companies.
Vintage Investment Partners
Vintage Partners is a commercial real estate development and investment company focused on adaptive reuse and asset revitalization. They aim to build a better future by revitalizing existing properties.
What's next for Yotpo?
The substantial enterprise-level funding Yotpo has attracted indicates a strong market validation and provides the company with significant resources for continued expansion and innovation. This capital injection is likely to fuel further development of its integrated marketing solutions, potentially through organic growth, strategic acquisitions, or enhanced global market penetration. Yotpo's focus on customer lifetime value and advocacy positions it well to capitalize on the increasing demand for personalized and data-driven customer engagement strategies in the e-commerce landscape.
See full Yotpo company page
