What is Yaga?
Yaga operates as a leading marketplace for pre-owned fashion, empowering individuals to buy and sell used clothing. Founded in Estonia, the company has established a dominant presence in South Africa and is actively pursuing expansion into other African and Middle Eastern markets. Yaga's core mission is to foster economic opportunities for sellers while championing sustainable fashion consumption at scale. The company's business model is built on facilitating a circular economy within the fashion industry, making it a key player in the growing sustainable commerce sector.
How much funding has Yaga raised?
Yaga has raised a total of $6.9M across 2 funding rounds:
Other Financing Round
$2.2M
Other Financing Round
$4.7M
Other Financing Round (2022): $2.2M with participation from Trind Ventures, Startup Wise Guys, and Rubylight Investments
Other Financing Round (2025): $4.7M led by Specialist VC, Trind Ventures, Startup Wise Guys, and H&M Group
Key Investors in Yaga
Specialist VC
Specialist VC is a venture capital fund that supports innovative founders from Estonia, Latvia, Lithuania, Finland, Ukraine, and Belarus, focusing on pre-seed to Series A investments in sectors such as B2B, SaaS, fintech, platforms, software-enabled hardware, and deep tech.
Trind Ventures
Trind VC is a seed-stage venture fund that focuses on investing in startups with a consumer or community component, primarily in Northern and Central Europe, leveraging metrics-first approaches to scale companies.
Startup Wise Guys
Startup Wise Guys is a global accelerator fund focused on empowering passionate B2B startup founders through mentorship, funding, and a vast international network, with a specific focus on cybersecurity, fintech, and sustainability.
What's next for Yaga?
With the recent influx of major strategic investment, Yaga is poised for accelerated expansion and further market penetration. The substantial enterprise-level funding suggests a focus on scaling operations, enhancing technological infrastructure, and potentially broadening its geographical reach. This capital infusion will likely support Yaga's ambition to become the preeminent marketplace for second-hand fashion in its target regions, reinforcing its commitment to sustainable practices and economic empowerment for its user base.
See full Yaga company page
