What is xAd?
xAd operates as the global location marketplace, specializing in creating impactful mobile advertising experiences by utilizing the context of location. The company's proprietary technology platform precisely identifies user location and movement patterns at scale, empowering marketers to drive in-store traffic and sales. xAd's extensive global marketplace connects nearly one million advertisers with 300 million unique devices, facilitating engagement across 300 billion mobile moments monthly. The company's focus on precise location intelligence positions it as a key enabler for data-driven advertising strategies.
How much funding has xAd raised?
xAd has raised a total of $119.8M across 8 funding rounds:
Series A
$15M
Private Equity
$4.3M
Private Equity
$4M
Unspecified
$9M
Series C
$5M
Series D
$35M
Series E
$42.5M
Debt
$5M
Series A (2008): $15M with participation from Sorrento Ventures, Emergence, SoftBank Group, and Palisades Ventures
Private Equity (2010): $4.3M led by Emergence Capital Partners
Private Equity (2011): $4M, investors not publicly disclosed
Unspecified (2011): $9M featuring Palisades Ventures, Emergence Capital Partners, SoftBank Capital, and Silicon Valley Bank
Series C (2012): $5M backed by Palisades Growth Capital, SoftBank Group, Emergence, and Sorrento Ventures
Series D (2014): $35M with participation from Emergence Capital Partners, Institutional Venture Partners, Silicon Valley Bank, and Softbank Capital
Series E (2016): $42.5M led by Emergence Capital Partners, W Capital Partners, IVP, and Eminence Capital
Debt (2020): $5M supported by PPP
Key Investors in xAd
Emergence Capital Partners
Emergence is a leading venture capital firm focused on early-stage enterprise companies, aiming to be the most valuable partner to transformative businesses.
Institutional Venture Partners
IVP is a later-stage venture capital firm that invests in high-growth technology companies, primarily at Series B and beyond, supporting them through scaleup and exit.
Silicon Valley Bank
SVB Financial Group offers a comprehensive suite of commercial and private banking, asset management, and investment services, founded in 1983.
What's next for xAd?
The recent strategic investment in xAd signals a strong commitment to further innovation and market expansion within the location-based advertising sector. This capital infusion is likely to fuel advancements in its patented technology, enhance its data analytics capabilities, and broaden its reach to more advertisers and devices. As the digital advertising landscape continues to evolve, xAd's ability to provide precise, contextually relevant mobile advertising experiences positions it for sustained growth and leadership in driving measurable results for its clients, particularly in connecting online engagement with offline sales.
See full xAd company page
