What is Willa?
Founded in 2019 by the team behind Relatable, Willa addresses the administrative burdens faced by influencers, particularly concerning payment processing. By streamlining financial operations, Willa enables creators to dedicate more time to their core activities. The company's solution is designed to simplify the complexities of managing payments, a critical pain point for a large segment of the influencer market.
How much funding has Willa raised?
Willa has raised a total of $21M across 2 funding rounds:
Angel/Seed
$3M
Series A
$18M
Angel/Seed (2020): $3M with participation from Michael Hansen, Johan Lorenzen, Nordic Makers, Mattias Ljungman, and EQT Ventures
Series A (2021): $18M led by Entree Capital, FinTech Collective, and EQT
Key Investors in Willa
Nordic Makers
Nordic Makers is an early-stage investor focused on Nordic B2B software startups, providing capital and operational support to facilitate global scaling. They specialize in pre-seed and seed stage companies, offering founder-led assistance.
EQT Ventures
EQT Ventures is a venture capital firm that invests in technology companies, offering capital and strategic guidance to support growth and market expansion.
FinTech Collective
FinTech Collective is a venture capital firm dedicated to reshaping financial markets by backing visionary founders and innovative technologies in the fintech sector.
What's next for Willa?
The recent major strategic investment signals a pivotal phase for Willa, likely enabling the company to scale its operations, enhance its platform features, and expand its market reach. This infusion of capital is expected to fuel further innovation in fintech solutions tailored for the creator economy, positioning Willa to capture a larger share of this rapidly evolving market. Future developments may include broader integration with various payment networks and enhanced tools for financial management and compliance.
See full Willa company page
