What is Whatnot?
Based out of San Francisco, California, Whatnot operates as a live-streaming platform and marketplace provider tailored for collectors and enthusiasts. The platform facilitates the buying and selling of various collectibles through live video commerce, creating an engaging and interactive experience for its user base. The company's focus on niche markets within the collectibles space has positioned it as a key player in the evolving landscape of online retail and community-driven commerce.
How much funding has Whatnot raised?
Whatnot has raised a total of $1.2B across 8 funding rounds:
Angel/Seed
$4M
Multiple Rounds
$220M
Series D
$260M
Multiple Rounds
$715M
Angel/Seed (2020): $4M with participation from Y Combinator, Scribble Ventures, Operator Partners, Wonder Ventures, and Liquid 2 Ventures
Series A (2021): $20M led by Y Combinator, Chris Zarou, Operator Partners, Scribble Ventures, Steve Aoki, Andreessen Horowitz, and Wonder Ventures
Series B (2021): $50M supported by Wonder Ventures, Twenty Two Ventures, Operator Partners, Y Combinator, Scribble Ventures, and Liquid 2 Ventures
Series C (2021): $150M featuring CapitalG and a16z crypto
Series D (2022): $260M backed by Andreessen Horowitz, CapitalG, Y Combinator, BOND, and Digital Sky Technologies
Series E (2025): $265M with participation from Greycroft Partners, Avra, and DST Global
Private Equity (2025): $225M, investors not publicly disclosed
Other Financing Round (2025): $225M supported by DST Global and CapitalG
Key Investors in Whatnot
DST Global
DST Global is a significant global investor focused on internet and internet-related companies, known for its substantial backing of market leaders and its strategic approach to fostering growth in dynamic business environments.
CapitalG
CapitalG is Alphabet's independent growth fund, specializing in investing capital and expertise in growth-stage companies to accelerate their expansion, offering operational support and leveraging a network of Google advisors.
a16z crypto
a16z crypto is a venture capital fund that actively invests in crypto and web3 startups across all stages, supporting entrepreneurs building the next generation of the internet with a focus on innovative digital asset technologies.
What's next for Whatnot?
With the recent major strategic investment and substantial overall capital raised, Whatnot is poised for accelerated growth and market penetration. The company is likely to leverage this financing to enhance its platform capabilities, expand its seller and buyer base, and potentially explore new collectible categories or geographic markets. The ongoing support from prominent investors suggests confidence in Whatnot's business model and its potential to further disrupt the collectibles market through innovative live-streaming commerce solutions.
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