What is Vitruvi?
Vitruvi operates within the lifestyle products sector, specializing in natural home scenting solutions. The company offers a range of products including diffusers, essential oils, and other complementary lifestyle items. Based in Vancouver, British Columbia, Canada, Vitruvi distinguishes itself through its design-centric approach to natural home fragrance, aiming to enhance living spaces with aesthetically pleasing and aromatically sophisticated products.
How much funding has Vitruvi raised?
Vitruvi has raised a total of $4.5M across 1 funding round:
Series A
$4.5M
Series A (2020): $4.5M with participation from Harbinger Ventures and Lyra Growth Ventures
Key Investors in Vitruvi
Harbinger Ventures
Harbinger Ventures is a venture capital firm dedicated to empowering female entrepreneurs through growth equity and strategic resources. They focus on innovative business models and diverse teams, investing in brands that aim to reshape their respective markets.
Lyra Growth Ventures
Lyra Growth Ventures is an investment entity participating in this funding round. As specific details regarding their investment focus are not available, they are recognized as a key financial backer in Vitruvi's latest strategic financing.
What's next for Vitruvi?
The recent major strategic investment signifies Vitruvi's transition into a scaling phase, likely focused on expanding its product lines, enhancing its market reach, and potentially exploring new distribution channels. This substantial capital infusion, part of its $4.5M in total financing, positions Vitruvi to further solidify its presence in the competitive home fragrance and lifestyle market. Future developments may include broader retail partnerships and continued innovation in natural scent technology.
See full Vitruvi company page
