What is Vistar Media?
Founded in 2012 by industry veterans, Vistar Media has established itself as a leader in programmatic out-of-home (DOOH) advertising. The company has developed a comprehensive, end-to-end programmatic ecosystem designed to bring the efficiency and data-driven insights of digital advertising to the impactful medium of digital out-of-home displays. This integrated platform includes a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP), all working in concert to automate and measure DOOH transactions. Headquartered in New York City, Vistar Media is at the forefront of modernizing OOH advertising through technological innovation.
How much funding has Vistar Media raised?
Vistar Media has raised a total of $35.5M across 4 funding rounds:
Other Financing Round
$1.5M
Debt
$2M
Debt
$2M
Series B
$30M
Other Financing Round (2013): $1.5M with participation from Scott Becker, Eniac Ventures, Basset Investment Group, and Valhalla Partners
Debt (2020): $2M led by PPP
Debt (2021): $2M supported by PPP
Series B (2021): $30M featuring Lamar Advertising Company
Key Investors in Vistar Media
Lamar Advertising Company
Lamar Advertising Company is a major player in the advertising industry, likely providing strategic backing and market access for Vistar Media's out-of-home advertising solutions.
Basset Investment Group
Basset Investment Group is a venture capital firm that likely focuses on strategic investments in companies with strong growth potential, offering financial and advisory support to Vistar Media.
Valhalla Partners
Valhalla Partners is a venture capital firm specializing in building technology companies, suggesting they provide Vistar Media with expertise in scaling operations and technological development.
What's next for Vistar Media?
The recent major enterprise-level funding positions Vistar Media for significant expansion and further development of its programmatic DOOH ecosystem. This capital infusion is likely to fuel advancements in data analytics, platform capabilities, and market reach, enabling the company to capitalize on the growing demand for measurable and targeted OOH advertising solutions. Strategic partnerships and potential acquisitions may also be on the horizon as Vistar Media aims to solidify its dominance in the evolving digital advertising landscape.
See full Vistar Media company page
