What is Vibe?
Founded in 2022, Vibe.co operates as a self-serve, end-to-end advertising platform designed to bring hyper-targeting capabilities to connected TV (CTV) for performance marketers. The company's innovative solution integrates proprietary AI with direct access to premium streaming inventory and shopper profiles. This combination optimizes campaign results while mitigating the cost and complexity typically associated with traditional TV advertising. Vibe.co has gained significant trust, with over 5,000 brands leveraging its platform to achieve an average return on ad spend of 250 percent and a 20 percent sales lift, effectively unlocking streaming as a transparent, revenue-generating channel for businesses of all sizes.
How much funding has Vibe raised?
Vibe has raised a total of $72.5M across 2 funding rounds:
Series A
$22.5M
Series B
$50M
Series A (2024): $22.5M with participation from Motier.com, Elaia Partners, Superscout, and Singular
Series B (2025): $50M led by Elaia Partners, Singular, and Hedosophia
Key Investors in Vibe
Elaia Partners
Elaia Partners is a full-stack investor focused on supporting ambitious entrepreneurs from inception to leadership, specializing in backing tech disruptors with a focus on performance and values. They manage significant assets and have a proven track record of investments from seed to unicorn stages.
Singular
Singular operates in the Multimedia & Graphic Design industry, employing between 10-19 people and generating revenue between $10M-$25M. The company is headquartered in Saint Vincent and the Grenadines.
Hedosophia
Hedosophia Services Limited is a UK-based financial services company focused on investment management through its funds, emphasizing transparency and security in handling personal information.
What's next for Vibe?
With its recent major strategic investment and a history of significant capital raises, Vibe is poised for accelerated growth and market penetration. The company's focus on AI-driven optimization and direct access to CTV inventory positions it advantageously in a rapidly evolving advertising landscape. This latest round of financing will likely be instrumental in scaling Vibe's operations, enhancing its technological capabilities, and expanding its market reach. The company's ability to deliver measurable results, such as substantial ROI and sales lift, will continue to attract performance marketers seeking efficient and effective CTV advertising solutions.
See full Vibe company page
