What is Universal Standard?
Founded in 2015 by Polina Veksler and Alexandra Waldman, Universal Standard has redefined the apparel landscape by offering every style in every size, from 00 to 40. This commitment to universal sizing aims to eliminate size as a barrier to fashion, allowing individuals to shop based solely on style preference. The brand actively consults with global fashion houses on inclusivity strategies and offers its innovative Fit Liberty program, which allows customers to exchange items if their size changes. Universal Standard also engages with mission-driven nonprofits, further solidifying its role as a socially conscious enterprise.
How much funding has Universal Standard raised?
Universal Standard has raised a total of $2.7M across 3 funding rounds:
Private Equity
$850K
Other Financing Round
$1.5M
Debt
$350K
Private Equity (2016): $850K, investors not publicly disclosed
Other Financing Round (2017): $1.5M led by Red Sea Ventures and Jason Fiedler
Debt (2020): $350K supported by PPP
Key Investors in Universal Standard
Red Sea Ventures
Red Sea Ventures is a venture capital firm that invests in early-stage technology-enabled companies, with a focus on sectors like next-generation commerce and consumer health. Their investment in Universal Standard suggests a belief in the company's innovative approach to retail and its potential for significant market disruption.
Jason Fiedler
An individual investor, Jason Fiedler's participation indicates personal confidence in Universal Standard's mission and business model, likely aligning with the company's disruptive potential in the fashion industry.
PPP
Public-Private Partnership
What's next for Universal Standard?
The recent major strategic investment signals a new phase of expansion and innovation for Universal Standard. This capital infusion is expected to fuel further development of its inclusive product lines, enhance its e-commerce platform, and potentially broaden its market reach through strategic partnerships. The company's focus on 'Fashion Freedom' and its proven ability to scale while maintaining a strong social mission position it for continued growth in the evolving fashion retail sector. Future initiatives may include expanding its consulting services to other brands and deepening its community engagement.
See full Universal Standard company page
