What is Undertone?
Founded in 2002 and headquartered in New York City, Undertone operates within the digital advertising sector, offering comprehensive cross-screen advertising services and solutions. The company serves a global clientele of brands and publishers, facilitating their digital marketing efforts through innovative advertising technologies and strategies. Undertone's market position is defined by its ability to bridge the gap between advertisers seeking targeted reach and publishers aiming to monetize their digital real estate.
How much funding has Undertone raised?
Undertone has raised a total of $40M across 1 funding round:
Series A
$40M
Series A (2008): $40M with participation from JMI Equity
Key Investors in Undertone
JMI Equity
JMI Equity, founded in 1992 and headquartered in Baltimore, Maryland, is a growth equity firm focused on investing in leading software companies. Their involvement suggests a strategic alignment with Undertone's technological underpinnings and growth potential in the digital advertising space.
What's next for Undertone?
The recent major strategic investment, following a Series A funding round, suggests Undertone is poised for significant scaling and market expansion. This enterprise-level capital infusion is likely earmarked for enhancing its cross-screen advertising capabilities, expanding its publisher network, and deepening its client relationships. The company's focus on digital advertising solutions positions it to capitalize on the evolving landscape of online media consumption and advertising effectiveness.
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