What is Twelve Labs?
Twelve Labs offers a self-serve SaaS platform designed to revolutionize how content creators manage and utilize their video assets. The platform allows creators to upload video files, making them searchable without the need for manual tagging or complex directory structures. Furthermore, Twelve Labs' proprietary AI technology enables the auto-generation of rough cuts from archives by simply uploading storyboards, retrieving relevant scenes. This innovative approach empowers creators to concentrate on the creative process by streamlining the often time-consuming tasks of organization and retrieval.
How much funding has Twelve Labs raised?
Twelve Labs has raised a total of $107M across 4 funding rounds:
Angel/Seed
$17M
Other Financing Round
$10M
Series A
$50M
Other Financing Round
$30M
Angel/Seed (2022): $17M with participation from Radical Ventures Investments, Expa, Index Ventures, and Techstars
Other Financing Round (2023): $10M led by Intel, Samsung NEXT, and NVentures
Series A (2024): $50M supported by NVentures, New Enterprise Associates, Radical Ventures, and Index Ventures
Other Financing Round (2024): $30M featuring Databricks, Snowflake Ventures, and HubSpot
Key Investors in Twelve Labs
Databricks
Databricks is a data and AI company providing a unified platform for data management and analysis, enabling organizations to derive insights and deploy AI applications efficiently.
Snowflake Ventures
Snowflake Ventures is an investment partner focused on evaluating and enhancing value for innovative startups and established companies across various industries.
HubSpot
HubSpot is a leading customer relationship management platform provider offering a comprehensive suite of tools for marketing, sales, service, and website management.
What's next for Twelve Labs?
With substantial enterprise-level funding and a recent strategic investment, Twelve Labs is well-positioned for accelerated growth and market expansion. The company's focus on leveraging AI to solve critical pain points for content creators suggests a trajectory towards becoming a dominant player in video asset management. Future developments will likely involve enhancing AI capabilities, expanding platform integrations, and scaling its customer base, further solidifying its position in the burgeoning AI and content creation technology sectors.
See full Twelve Labs company page
