What is TrustPilot?
Founded in 2007, Trustpilot operates as an independent currency of trust, providing a free and transparent platform for consumers to share reviews and businesses to gain insights. The company's vision is to create a more authentic online marketplace where businesses can improve customer experiences by leveraging user feedback. Trustpilot hosts a vast array of reviews, enabling consumers to shop with confidence and businesses to earn customer trust globally. Its digital platform serves as a crucial intermediary, driving collaboration and transparency in consumer-business interactions.
How much funding has TrustPilot raised?
TrustPilot has raised a total of $475.8M across 9 funding rounds:
Unspecified
$900K
Series A
$4.5M
Series C
$25M
Series D
$73.5M
Private Equity
$6.9M
Debt
$20M
Angel/Seed
$55M
Other Financing Round
$240M
Stock Offering
$50M
Unspecified (2011): $900K with participation from SEED Capital
Series A (2011): $4.5M led by Nordic Venture Funds, SEED Capital, and Northzone
Series C (2014): $25M supported by SEED Capital, Index Ventures, DFJ Esprit, Northzone, and DFJ
Series D (2015): $73.5M featuring Vitruvian Partners, Seed Capital, Northzone, Index Ventures, Draper Esprit, and Draper Fisher Jurvetson (DFJ)
Private Equity (2017): $6.9M backed by Draper Esprit
Debt (2017): $20M with participation from Silicon Valley Bank
Angel/Seed (2019): $55M led by Vitruvian Partners, Seed Capital, Northzone, Index Ventures, Draper Esprit, and Sunley House Capital Management
Other Financing Round (2021): $240M supported by BlackRock and Caledonia Investments
Stock Issuance/Offering (2021): $50M, investors not publicly disclosed
Key Investors in TrustPilot
BlackRock
BlackRock is a global investment management firm headquartered in New York City, offering a comprehensive range of investment products and services. They manage investments across various asset classes for institutional and individual investors.
Index Ventures
Index Ventures is a venture firm investing in entrepreneurs from seed to IPO, partnering with founders to build enduring companies. They have offices in San Francisco and London and invest globally.
Northzone
Northzone is a multi-stage venture capital fund with over $1.7 billion under management, investing in technology companies. With hubs in New York, London, and Stockholm, they have backed numerous category-defining businesses.
What's next for TrustPilot?
With its substantial enterprise-level backing and recent strategic investment, Trustpilot is poised for accelerated growth and innovation. The company is likely to focus on expanding its global reach, enhancing its platform capabilities, and deepening its insights for businesses. This strategic financing will enable Trustpilot to further solidify its position as a leader in the trust economy, potentially exploring new market segments or developing advanced tools for reputation management and customer engagement. The ongoing investment signals strong confidence in Trustpilot's business model and its future trajectory.
See full TrustPilot company page
