What is TRUE[X]?
TRUE[X] delivers effective advertising for on-demand, interactive media, focusing on enabling rather than interruptive ad experiences. The company's core product, true[ATTENTION], forms the basis of its definitive engagement advertising system, designed to provide zero-waste advertising. TRUE[X] aims to offer the optimal advertising experience for consumers, enhanced monetization for premium publishers, and superior returns for brand advertisers, effectively creating the commercial break for interactive media. Founded in 2007 and headquartered in Los Angeles and New York, with additional offices in Chicago, Atlanta, and Detroit, TRUE[X] pioneered the engagement-based ad model.
How much funding has TRUE[X] raised?
TRUE[X] has raised a total of $50.9M across 5 funding rounds:
Series A
$4.2M
Series B
$9M
Series C
$11.7M
Private Equity
$20M
Series D
$6M
Series A (2007): $4.2M with participation from Redpoint Ventures
Series B (2009): $9M led by Redpoint Ventures and AFCO Ventures
Series C (2010): $11.7M, investors not publicly disclosed
Private Equity (2011): $20M, investors not publicly disclosed
Series D (2014): $6M backed by Redpoint Ventures, Icon Ventures, Norwest Venture Partners, and Pinnacle Ventures
Key Investors in TRUE[X]
Redpoint Ventures
Redpoint Ventures was founded in 1999 and is a venture capital firm focused on investments in early growth-stage companies.
Icon Ventures
Icon Ventures is an early-stage venture capital fund based in Palo Alto, CA, specializing in investing in AI-native and AI-powered companies. With over two decades of experience, they provide not just capital but also deep expertise and strong relationships within the venture capital ecosystem.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
What's next for TRUE[X]?
The substantial enterprise-level backing and recent strategic investment indicate that TRUE[X] is likely in a scaling phase, poised for significant expansion. This capital infusion is expected to accelerate product development, enhance market penetration, and potentially explore new interactive media platforms. The company's focus on a zero-waste, engagement-based advertising model positions it well to capitalize on evolving consumer and advertiser demands in the digital space. Future growth may involve strategic partnerships and further technological innovation to solidify its leadership in the interactive advertising market.
See full TRUE[X] company page
