What is TRU Colors?
TRU Colors is a unique brewery committed to producing quality beer while simultaneously addressing critical social issues. The company's core mission revolves around providing employment opportunities for former gang members, thereby generating prosperity as a viable alternative to criminal activity. This social enterprise model integrates business acumen with a profound commitment to community well-being. Beyond its flagship TRU Colors Beer and TRU Light offerings, the company actively engages in community events across North Carolina, aiming to build a better world through sustainable economic development and social change.
Their business model targets both discerning beer enthusiasts and socially conscious consumers who wish to support businesses making a tangible positive impact.
How much funding has TRU Colors raised?
TRU Colors has raised a total of $199K across 1 funding round:
Debt
$199K
Debt (2021): $199K with participation from PPP
Key Investors in TRU Colors
PPP
Public-Private Partnership
What's next for TRU Colors?
With the infusion of $199K as a major strategic investment, TRU Colors is poised for significant expansion. This late-stage funding will likely be allocated towards scaling production capabilities, broadening distribution channels, and enhancing its community outreach programs. The company's commitment to social impact, coupled with its brewing expertise, positions it for substantial growth. Future strategic moves may involve forging deeper partnerships with organizations aligned with their mission and potentially exploring new product lines that further their social and economic objectives. The company's trajectory suggests a continued focus on sustainable growth that balances commercial success with its foundational social mission.
See full TRU Colors company page
