What is Traackr?
Founded in 2008, Traackr provides a complete influencer marketing software solution designed to manage complex programs while remaining agile for smaller teams. The platform enables businesses to discover, manage, and measure influencer relationships, offering a powerful toolset for brands seeking to leverage influencer collaborations. Its comprehensive features cater to the evolving needs of the digital marketing ecosystem, positioning Traackr as a key player in the influencer marketing technology sector.
How much funding has Traackr raised?
Traackr has raised a total of $19.7M across 7 funding rounds:
Other Financing Round
$409K
Series A
$1M
Debt
$557K
Debt
$2.1M
Private Equity
$6.3M
Series B
$9M
Debt
$350K
Other Financing Round (2011): $409K with participation from LaunchCapital
Series A (2011): $1M led by Tollman Capital Partners and LaunchCapital
Debt (2012): $557K, investors not publicly disclosed
Debt (2016): $2.1M, investors not publicly disclosed
Private Equity (2017): $6.3M, investors not publicly disclosed
Series B (2018): $9M with participation from Workhorse Capital
Debt (2020): $350K led by PPP
Key Investors in Traackr
LaunchCapital
LaunchCapital is a venture capital firm that supports entrepreneurs at the seed and early stages, providing hands-on assistance from the very beginning. Since its inception in 2008, it has invested in over 200 innovative companies across various industries, leveraging both seed investments and growth investments from the Pritzker/Vlock Family Offices.
Workhorse Capital
Workhorse Capital is an active investor in growth-stage technology-enabled services businesses with a recurring revenue business model. The growth equity blog is intended to be a resource to entrepreneurs who may be considering or actively seeking growth capital to bend the curve in their revenue trajectory.
Tollman Capital Partners
Undisclosed investor participating in the funding round.
What's next for Traackr?
With the recent infusion of major strategic capital, Traackr is poised for accelerated growth and innovation. The company's focus on enterprise-level solutions suggests a strategic push towards larger market segments and enhanced platform capabilities. Future developments are likely to include advanced analytics, expanded integration options, and further refinement of its influencer discovery and relationship management tools. This strategic investment signals confidence in Traackr's business model and its potential to capture a larger share of the burgeoning influencer marketing market.
See full Traackr company page
