What is The Usual?
Established in 2009, The Usual is a Fort Worth-based establishment renowned for its extensive and expertly crafted cocktail menu. The company offers a wide array of classic and contemporary drinks, including slings, fizzes, smashes, juleps, sours, highballs, flips, and grogs. Emphasizing fresh, hand-crafted, and organic ingredients whenever possible, The Usual was founded by Jon Carney, Juan Solis, Sarah Harper, and Brad Hensarling to address a perceived need for high-quality cocktails in the local nightlife scene. The establishment distinguishes itself with modern design, a non-smoking environment, and the city's most comprehensive spirits selection, positioning it as a notable contributor to cocktail culture.
How much funding has The Usual raised?
The Usual has raised a total of $53K across 1 funding round:
Debt
$53K
Debt (2021): $53K with participation from PPP
Key Investors in The Usual
PPP
Public-Private Partnership
What's next for The Usual?
With the recent influx of substantial expansion capital, The Usual is poised for significant scaling and further development. This strategic financing at its Series B/C stage suggests a focus on expanding operational capacity, potentially increasing market reach, or enhancing its unique offerings. The company's commitment to quality ingredients and a sophisticated bar experience, coupled with this new investment, indicates a strong trajectory for continued success and innovation within the competitive beverage and hospitality industry.
See full The Usual company page
