What is Tamara?
Headquartered in Saudi Arabia, Tamara operates as a sophisticated BNPL platform that facilitates flexible payment solutions for consumers, both online and in-store. By eliminating interest and late fees, the company has successfully captured a significant share of the regional retail market. Its core value proposition lies in its commitment to Sharia-compliant financial principles, which has allowed it to build deep trust with a diverse consumer base. The platform serves as a critical bridge between merchants and shoppers, optimizing the checkout experience while promoting financial inclusion and responsible spending habits across its operational footprint.
How much funding has Tamara raised?
Tamara has raised a total of $3.1B across 6 funding rounds:
Angel/Seed
$6M
Series A
$110M
Series B
$100M
Debt
$150M
Series C
$340M
Other Financing Round
$2.4B
Angel/Seed (2021): $6M with participation from Seedra Ventures, Vision Ventures, Wealth Well, and IMPACT46
Series A (2021): $110M led by Checkout.com
Series B (2022): $100M supported by Checkout.com, Shorooq Partners, Sanabil Investments, Endeavor Catalyst, and Coatue
Debt (2023): $150M featuring Goldman Sachs
Series C (2023): $340M backed by SNB Capital, Pinnacle Capital, Shorooq Partners, and Sanabil Investments
Other Financing Round (2025): $2.4B with participation from Apollo, Citi, and Goldman Sachs
Key Investors in Tamara
SNB Capital
SNB Capital is the largest asset manager in Saudi Arabia, providing a comprehensive range of investment banking, wealth management, and Shariah-compliant financial solutions.
Sanabil Investments
Sanabil is a commercial investment company with a multi-billion paid-up capital that seeks to deliver superior risk-adjusted returns over the long term through global private investments.
Shorooq Partners
Shorooq is a leading alternative investments manager based in the MENA region, focusing on venture capital and private credit to fuel the growth of visionary founders.
What's next for Tamara?
Looking ahead, the recent capital infusion is expected to accelerate Tamara's regional expansion and product diversification. By leveraging its robust balance sheet and the support of major institutional partners, the company is well-positioned to enhance its technological infrastructure and explore new financial service verticals. As the BNPL sector matures, Tamara's focus will likely shift toward deepening its market penetration and maintaining its competitive edge through innovation in payment processing and consumer credit management. The firm remains a key indicator of the broader digital transformation occurring within the Middle Eastern financial services landscape.
See full Tamara company page
