What is Super73?
Founded in 2016, SUPER73® has rapidly established itself as a prominent electric vehicle brand, merging motorcycle heritage with youth culture. Based in Orange County, California, the company designs and develops innovative products that appeal to a passionate customer base, including notable celebrities and professional athletes. SUPER73's success is built on its unique brand identity and its ability to tap into a growing market for adventure-oriented electric mobility solutions.
How much funding has Super73 raised?
Super73 has raised a total of $25.4M across 3 funding rounds:
Debt
$350K
Private Equity
$20M
Private Equity
$5M
Debt (2020): $350K with participation from PPP
Private Equity (2021): $20M led by Volition Capital
Private Equity (2025): $5M, investors not publicly disclosed
Key Investors in Super73
Volition Capital
Volition Capital is an award-winning growth equity firm that focuses on investing in a select number of founder-owned, capital-efficient businesses aiming for market leadership. The firm is recognized for its human-centric approach to business, emphasizing strong partnerships with its clients. Volition Capital primarily targets companies in the technology and software sectors, providing them with necessary capital and strategic support to accelerate their growth.
PPP
Public-Private Partnership
What's next for Super73?
With its recent major strategic investment and substantial total funding of $25.4M, Super73 is poised for accelerated growth. The company is likely to leverage this capital to enhance its product line, expand its market reach, and potentially explore new technological advancements in the electric vehicle space. The enterprise-level backing suggests a focus on scaling operations and solidifying its position as a leader in the lifestyle adventure vehicle market. Future developments may include strategic partnerships and further innovation to maintain its competitive edge.
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