What is Super?
Founded in 2018 and headquartered in East Java, Indonesia, Super operates as a comprehensive application designed to offer wholesale convenience for a variety of basic necessities and digital goods. The platform distinguishes itself by providing low prices coupled with free shipping, aiming to capture a significant share of the Indonesian consumer market. Super's strategy appears to be centered on optimizing supply chains and logistics to deliver value directly to consumers, positioning it as a key player in the region's rapidly expanding digital economy.
How much funding has Super raised?
Super has raised a total of $98M across 2 funding rounds:
Series B
$28M
Series C
$70M
Series B (2021): $28M with participation from SoftBank Ventures Asia, Y Combinator Continuity Fund, DST Global Solutions, TNB Aura, Amasia, Stephen Pagliuca, and Insignia Ventures Partners
Series C (2022): $70M led by New Enterprise Associates
Key Investors in Super
New Enterprise Associates
New Enterprise Associates (NEA) is a prominent venture capital firm established in 1977, known for its focus on supporting entrepreneurs in building successful businesses across various sectors.
DST Global Solutions
DST Global Solutions Ltd operates within the management consulting industry, providing expertise to businesses from its headquarters in London, United Kingdom.
TNB Aura
TNB Aura is a thesis-led venture capital firm based in Singapore, concentrating on early-stage investments in future-oriented startups across Southeast Asia with a goal to drive economic growth through innovation.
What's next for Super?
With the recent major strategic investment, Super is poised for accelerated expansion and further development of its platform capabilities. The substantial capital infusion is expected to fuel initiatives such as enhancing its logistics network, expanding its product catalog, and potentially entering new geographic markets within Indonesia or the broader Southeast Asian region. Continued investment in technology and customer acquisition will likely be key priorities as Super aims to solidify its market leadership and achieve sustainable growth in the competitive e-commerce landscape.
See full Super company page
