What is Sojern?
Founded in 2007 and headquartered in San Francisco, California, Sojern operates a sophisticated performance marketing engine powered by travel data. The company leverages its extensive data insights to provide targeted marketing solutions for businesses within the travel industry. Sojern's platform is designed to optimize marketing spend and drive measurable results for its clients, positioning it as a key player in travel technology and digital advertising.
How much funding has Sojern raised?
Sojern has raised a total of $167.5M across 6 funding rounds:
Series A
$16M
Private Equity
$9M
Series B
$7.5M
Series C
$10M
Private Equity
$120M
Debt
$5M
Series A (2008): $16M with participation from Trident Capital and Norwest Venture Partners
Private Equity (2010): $9M led by Trident Capital, Focus Ventures, and Norwest Venture Partners
Series B (2012): $7.5M supported by Industry Ventures, Trident Capital, Focus Ventures, and Norwest Venture Partners
Series C (2013): $10M featuring Triangle Peak Partners, Industry Ventures, Trident Capital, Focus Ventures, and Norwest Venture Partners
Private Equity (2018): $120M backed by Technology Crossover Ventures
Debt (2020): $5M with participation from PPP
Key Investors in Sojern
Trident Capital
Trident Capital is a multistage venture capital firm that has invested in over 180 companies since its inception in 1993, raising 1.9 billion in capital through seven funds. The firm focuses on various sectors, including a new fund dedicated to cybersecurity investments.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
Focus Ventures
Focus Ventures is acquiring advanced, drill-ready projects in Peru. Led by an experienced technical team of geologists and consultants, Focus's strategy is to identify and acquire former producing mines or un-tested gold properties that show potential to become new mines.
What's next for Sojern?
With substantial backing, including its recent strategic investment, Sojern is poised for continued advancement in the travel marketing technology landscape. The company's focus on data-driven performance is likely to be a key driver for future growth, enabling it to adapt to evolving market dynamics and consumer behaviors. This capital infusion will support Sojern's ongoing efforts to enhance its engine, expand its market reach, and solidify its position as a leader in performance marketing for the global travel sector.
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