What is Smaato?
Smaato operates a real-time advertising platform tailored for mobile publishers and app developers. The company provides a robust ecosystem for programmatic advertising, enabling efficient monetization of mobile inventory. With a global presence, Smaato serves a diverse clientele, facilitating seamless ad delivery and performance optimization. Its core offering addresses the dynamic needs of the mobile advertising market, positioning it as a key facilitator for app-based advertising strategies.
How much funding has Smaato raised?
Smaato has raised a total of $43.5M across 6 funding rounds:
Series A
$3.6M
Series B
$4.5M
Series C
$7M
Series D
$3M
Series E
$25M
Debt
$350K
Series A (2008): $3.6M with participation from Aeris Capital
Series B (2009): $4.5M led by Aeris Capital
Series C (2011): $7M supported by EDB Investments and Aeris Capital
Series D (2011): $3M featuring EDBI and Aeris Capital
Series E (2014): $25M backed by EDBI, Aeris Capital, and Singapore Press Holdings Ltd.
Debt (2020): $350K with participation from PPP
Key Investors in Smaato
EDB Investments
EDBI is a global investor based in Singapore, focusing on high-growth technology sectors since 1991. The company aims to create value and empower businesses to build sustainable legacies through strategic investments.
Aeris Capital
Aeris Capital AG is a company that operates in the Investment Banking industry. It employs 5to9 people and has 1Mto5M of revenue. The company is headquartered in Zurich, Zurich, Switzerland.
Singapore Press Holdings Ltd.
Singapore Press Holdings (SHP) is a media organization that publishes newspapers, magazines, and books in print and digital formats. SHP was founded in 1984 and is headquartered in Singapore.
What's next for Smaato?
The recent major strategic investment signals a new phase of growth for Smaato, likely indicating a scaling or expansion stage. This capital will probably be directed towards enhancing its platform capabilities, expanding its market reach, and potentially exploring new technological frontiers within ad-tech. The company's trajectory suggests a focus on solidifying its position as a leader in mobile advertising solutions, leveraging its established infrastructure to capitalize on emerging trends and opportunities in the digital economy.
See full Smaato company page
