What is Silverpush?
Founded in 2012 and headquartered in New York, SilverPush has established itself as a pioneer in the advertising technology space. The company specializes in providing advertisers with real-time OTT video tracking and TV-to-digital sync solutions, enabling them to measure and maximize their Over-The-Top video reach. Leveraging patented algorithms and artificial intelligence, Silverpush's cross-screen marketing platforms offer advanced capabilities. Notably, Silverpush was also the pioneer of India's first mobile demand-side platform (DSP), further demonstrating its innovative edge. Beyond its core tracking solutions, the company also offers performance marketing and end-to-end e-commerce solutions tailored for both established and emerging brands.
How much funding has Silverpush raised?
Silverpush has raised a total of $23.7M across 5 funding rounds:
Angel/Seed
$1.5M
Angel/Seed
$1.2M
Series A
$4M
Series B
$5M
Series C
$12M
Angel/Seed (2014): $1.5M with participation from Unilazer Ventures and IDG Capital
Angel/Seed (2015): $1.2M led by 500.com, Palaash Ventures, IDG Ventures India, and M&S Capital Partners
Series A (2016): $4M, investors not publicly disclosed
Series B (2019): $5M featuring FreakOut Holdings , Inc.
Series C (2022): $12M backed by JM Finance PE
Key Investors in Silverpush
500.com
500.com Limited is a leading online sports lottery service provider in China, offering a comprehensive suite of online lottery services and information.
Palaash Ventures
Palaash Ventures is an investment firm that actively seeks and supports entrepreneurs with innovative ideas, investing not just funds but also personal commitment in their growth.
IDG Ventures India
IDG Ventures India is a venture capital fund focused on technology and technology-enabled ventures in India, investing across seed, early, and expansion stages.
What's next for Silverpush?
With its recent major strategic investment and a history of consistent capital raises, Silverpush appears to be in a strong position for scaling its operations and expanding its market reach. The company's focus on advanced technologies like AI and patented algorithms suggests a strategic direction towards further innovation in the ad-tech and video tracking sectors. Future growth is likely to involve enhancing its cross-screen marketing capabilities, potentially exploring new verticals within e-commerce, and solidifying its global presence. The substantial enterprise-level funding indicates a trajectory towards market leadership and potential consolidation within the OTT advertising measurement landscape.
See full Silverpush company page
