What is SigFig?
Headquartered in San Francisco, California, SigFig operates as a sophisticated investing platform designed to optimize personal finance through technology. The company specializes in automated rebalancing, tax-loss harvesting, and dividend reinvestment, effectively bridging the gap between traditional brokerage infrastructure and modern digital wealth management. By providing personalized investment advice and portfolio oversight, SigFig serves as a critical tool for both individual investors and institutional partners seeking to enhance their financial service offerings through automation and data-driven insights.
How much funding has SigFig raised?
SigFig has raised a total of $119.5M across 7 funding rounds:
Series A
$2.5M
Series B
$15M
Series C
$11M
Unspecified
$1M
Debt
$7M
Series D
$33M
Series E
$50M
Series A (2007): $2.5M with participation from DCM Limited
Series B (2012): $15M led by Union Square Ventures, Bain Capital Ventures, and DCM Ventures
Series C (2014): $11M supported by Union Square Ventures, Bain Capital Ventures, and DCM Ventures
Unspecified (2015): $1M, investors not publicly disclosed
Debt (2016): $7M backed by Comerica
Series D (2016): $33M with participation from Eaton Vance, UBS, Union Square Ventures, Bain Capital Ventures, New York Life, Nyca Partners, Santander InnoVentures, and DCM Ventures
Series E (2018): $50M led by General Atlantic
Key Investors in SigFig
Union Square Ventures
A New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes, targeting innovative companies poised for growth.
Bain Capital Ventures
A leading global private investment firm that applies deep sector expertise and broad capabilities to provide flexible capital solutions and strategic value-add services.
General Atlantic
A global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as financial services and technology to accelerate transformational initiatives.
What's next for SigFig?
Following the latest capital influx, SigFig is well-positioned to accelerate its strategic initiatives within the competitive fintech landscape. The company is expected to focus on deepening its enterprise partnerships, expanding its technological capabilities, and potentially exploring new market segments that require high-touch, automated financial advisory services. As the firm matures, the emphasis will likely shift toward long-term sustainability and the continued integration of its platform into broader financial ecosystems, ensuring that its value proposition remains resilient against evolving market dynamics and regulatory requirements.
See full SigFig company page
