What is Sellars Absorbent Materials?
Sellars Absorbent Materials is a Milwaukee-based leader in the production of high-performance nonwoven paper dry wipes, towels, and absorbents. Leveraging proprietary "Green Innovation" technology, the company transforms recycled materials into sustainable products. This latest funding is earmarked for the expansion of its distribution capabilities, with plans to utilize a former Lowe's property as a new distribution center. This expansion will add to its existing footprint, bringing the total operational space to over 400,000 square feet across four facilities on Milwaukee's Northwest side, supporting over 200 employees.
How much funding has Sellars Absorbent Materials raised?
Sellars Absorbent Materials has raised a total of $15.6M across 3 funding rounds:
Private Equity
$10.7M
Debt
$2M
Private Equity
$2.9M
Private Equity (2013): $10.7M, investors not publicly disclosed
Debt (2020): $2M led by PPP
Private Equity (2025): $2.9M, investors not publicly disclosed
Key Investors in Sellars Absorbent Materials
PPP
Public-Private Partnership
What's next for Sellars Absorbent Materials?
The substantial enterprise-level funding indicates a strategic phase for Sellars Absorbent Materials, likely focused on scaling operations and enhancing market reach. The establishment of a new, larger distribution center suggests a move towards optimizing logistics and supply chain efficiency to meet growing demand. This investment will likely fuel further innovation in sustainable manufacturing processes and potentially explore new product lines or market segments, solidifying its position as a key player in the eco-friendly absorbent materials industry.
See full Sellars Absorbent Materials company page
