What is Seismic?
Seismic is recognized as the premier global solution for marketing and sales enablement, dedicated to improving sales close rates and increasing deal sizes, while simultaneously amplifying marketing's contribution to the bottom line. The platform is utilized by large enterprises to boost sales productivity through the automated distribution of pertinent information and personalized content for every buyer interaction. Robust content controls and usage visibility ensure brand consistency and mitigate risk. Seismic's advanced machine learning and analytics capabilities are instrumental in continuously refining the enablement process for major enterprises, thereby maximizing the return on investment for sales content and directly linking it to revenue generation. The company, headquartered in San Diego, employs over 300 individuals worldwide.
How much funding has Seismic raised?
Seismic has raised a total of $446.6M across 8 funding rounds:
Series A
$4.5M
Series B
$20M
Series C
$40M
Series D
$20M
Series E
$100M
Debt
$150K
Series F
$92M
Series G
$170M
Series A (2013): $4.5M, investors not publicly disclosed
Series B (2014): $20M led by JMI Equity
Series C (2016): $40M supported by General Atlantic
Series D (2017): $20M featuring Lightspeed Venture Partners, T. Rowe Price, Jackson Square Ventures, JMI Equity, and General Atlantic
Series E (2018): $100M backed by T. Rowe Price, Jackson Square Ventures, JMI Equity, Lightspeed Venture Partners, and General Atlantic
Debt (2020): $150K with participation from PPP
Series F (2020): $92M led by T. Rowe Price, Jackson Square Ventures, Lightspeed Venture Partners, Permira, EDBI, and Ameriprise Financial
Series G (2021): $170M supported by JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, and Permira
Key Investors in Seismic
JMI Equity
JMI Equity, founded in 1992 and headquartered in Baltimore, Maryland, is a growth equity firm focused on investing in leading software companies.
Jackson Square Ventures
Jackson Square Ventures is a Series A investment firm focused on software and marketplace businesses, prioritizing solid business fundamentals and strong customer relationships. They aim to partner with exceptional founders dedicated to transforming industries and building iconic, standalone companies.
General Atlantic
General Atlantic is a global growthequity firm that provides capital and strategic support to highgrowth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology.
What's next for Seismic?
With its recent major strategic investment, Seismic is poised for accelerated expansion and innovation. The company's trajectory, marked by consistent and significant funding rounds, indicates a strong market demand for its comprehensive sales and marketing enablement solutions. This latest capital injection will likely fuel further development of its AI-driven capabilities, enhance its global reach, and potentially support strategic acquisitions. Seismic's focus on integrating content, analytics, and sales workflows positions it to capitalize on the evolving needs of large enterprises seeking to optimize their go-to-market strategies and drive revenue growth in an increasingly competitive landscape.
See full Seismic company page
