What is Secret Escapes?
Founded in 2010, Secret Escapes operates as a members-only digital marketplace specializing in heavily discounted luxury hotel stays and bespoke travel packages. The company utilizes a sophisticated mobile-first strategy to provide its user base with exclusive access to premium travel inventory. By positioning itself at the intersection of luxury hospitality and e-commerce, Secret Escapes has successfully disrupted traditional travel booking models, offering a value-driven proposition that appeals to both consumers and high-end hospitality providers seeking to optimize occupancy rates.
How much funding has Secret Escapes raised?
Secret Escapes has raised a total of $216.1M across 5 funding rounds:
Series A
$10M
Series B
$12.8M
Series C
$60M
Series D
$66.3M
Unspecified
$67M
Series A (2011): $10M with participation from Atlas Venture
Series B (2012): $12.8M led by Octopus Ventures, Atlas Venture, and Index Ventures
Series C (2015): $60M supported by Google Ventures, Atlas Venture, Octopus Investments, and Index Ventures
Series D (2017): $66.3M featuring Octopus Investments, Atlas Venture, and Index Ventures
Unspecified (2018): $67M backed by Old Mutual Global Investors
Key Investors in Secret Escapes
Index Ventures
Index Ventures is a global venture firm that partners with entrepreneurs from seed to IPO, focusing on companies that challenge the status quo.
Octopus Investments
Octopus Investments is a major UK-based provider of specialist tax-efficient investments, managing significant capital for institutional and individual clients.
Google Ventures
GV is a venture capital firm that invests across multiple stages and sectors, focusing on enterprise solutions and frontier technology innovations.
What's next for Secret Escapes?
Looking ahead, the strategic deployment of the $67M capital injection is expected to focus on international market penetration and technological infrastructure enhancements. As the company navigates the complexities of the post-pandemic travel landscape, the emphasis will likely remain on diversifying its product offerings and deepening its integration with global hotel chains. With a proven track record of securing institutional support, Secret Escapes is well-positioned to maintain its competitive advantage through data-driven personalization and continued operational excellence in the travel technology sector.
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