What is Scentbird?
Founded in 2013, Scentbird operates within the burgeoning e-commerce and subscription service industries, specializing in the retailing of luxury perfumes and scents. The company offers consumers a unique way to discover and experience high-end fragrances through a convenient subscription model. By providing access to a wide array of scents, Scentbird aims to democratize the luxury perfume market, making it more accessible and personalized for a broad customer base. Its strategic location in New York City places it at the heart of a major commercial and fashion hub.
How much funding has Scentbird raised?
Scentbird has raised a total of $22.8M across 5 funding rounds:
Other Financing Round
$40K
Angel/Seed
$1M
Angel/Seed
$2.8M
Series A
$18.6M
Debt
$350K
Other Financing Round (2014): $40K with participation from Entrepreneurs Roundtable Accelerator
Angel/Seed (2015): $1M, investors not publicly disclosed
Angel/Seed (2016): $2.8M supported by Alexis Ohanian, Michael Seibel, Vaizra Investments, Ludlow Ventures, FundersClub, Eclipse, Philip Krim, and SGH CAPITAL
Series A (2018): $18.6M featuring CEO1
Debt (2020): $350K backed by PPP
Key Investors in Scentbird
Entrepreneurs Roundtable Accelerator
Entrepreneurs Roundtable Accelerator (ERA) is an early stage fund and technology accelerator based in New York City, operating two four-month programs annually. The program offers an initial investment of $150K on a 6% post-money SAFE, with opportunities for follow-on funding.
Vaizra Investments
VAIZRA LIMITED is a digital trading platform that allows clients to trade and invest in a variety of financial instruments, including stocks, ETFs, currencies, cryptocurrencies, indices, and commodities through CFDs. Founded in 2018, the company aims to provide a transparent and user-friendly trading experience.
Ludlow Ventures
Ludlow Ventures is a venture capital firm that focuses on early-stage investments, emphasizing the importance of building strong relationships with exceptional founders. With a consistent strategy since its inception, the firm aims to support entrepreneurs who demonstrate potential for success.
What's next for Scentbird?
With the infusion of $350K in a major strategic investment, Scentbird is poised for accelerated growth. The company's trajectory, marked by consistent funding rounds since its inception, indicates a strong market appetite for its innovative subscription model. This latest capital injection is likely to be deployed towards enhancing its digital platform, expanding its product catalog, and potentially exploring new market segments or international expansion. The focus on strategic investment suggests a move towards solidifying its market leadership and optimizing operational efficiencies to capitalize on the evolving consumer demand for personalized luxury goods.
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