What is Salesfloor?
Salesfloor operates a mobile-first platform engineered to empower store associates in personalizing customer interactions. The solution equips retail staff with advanced clienteling tools, enabling them to engage shoppers effectively. Key functionalities include facilitating live shopping experiences through associate-led online storefronts and live shopping applications, alongside robust associate marketing capabilities. This focus on enhancing the in-store and online customer journey through associate empowerment is central to Salesfloor's value proposition in the competitive retail technology landscape.
How much funding has Salesfloor raised?
Salesfloor has raised a total of $30M across 2 funding rounds:
Angel/Seed
$3M
Series B
$27M
Angel/Seed (2016): $3M with participation from BDC Capital
Series B (2021): $27M led by Level Equity
Key Investors in Salesfloor
BDC Capital
BDC Capital, through its Massachusetts Business Development Corp. arm, provides supplemental financing and financial services to growing companies, focusing on equity investments, loans, and guarantees for businesses within Massachusetts.
Level Equity
Level Equity is a private investment firm that specializes in backing rapidly growing software and technology-driven businesses, with a strategic focus on companies poised for significant market expansion.
What's next for Salesfloor?
With a recent major strategic investment, Salesfloor is poised to further enhance its platform capabilities and expand its market reach. The company's focus on empowering retail associates with digital tools for personalized customer engagement suggests a strategic direction towards deepening omnichannel integration. Future developments are likely to concentrate on scaling its technology infrastructure, refining its associate marketing tools, and potentially exploring new verticals within the retail sector. This capital infusion will be critical in solidifying its position as a leader in the retail associate enablement space.
See full Salesfloor company page
