What is Reusables?
Reusables is dedicated to eliminating plastic waste by enabling businesses and consumers to transition to reusable packaging. Its container tracking platform facilitates this shift, simultaneously enhancing customer loyalty and sales. The company leverages IoT-enabled tracking technology to power an ecosystem connecting end-users, restaurants, cleaning services, and logistics partners, thereby fostering a functional circular economy within urban environments. The RMS software platform provides real-time visibility of reusable assets across this ecosystem, connecting Smart Containers and ensuring operational efficiency.
How much funding has Reusables raised?
Reusables has raised a total of $2.7M across 2 funding rounds:
Angel/Seed
$100K
Angel/Seed
$2.6M
Angel/Seed (2022): $100K with participation from Sustainable Development Technology Canada
Angel/Seed (2025): $2.6M led by StandUp Ventures, Amplifi Capital, Sandpiper Ventures, Emend Vision Fund, and Amplify Capital
Key Investors in Reusables
Sustainable Development Technology Canada
Sustainable Development Technology Canada (SDTC) is a foundation based out of Ontario, Canada, focused on helping Canadian entrepreneurs accelerate the development and deployment of globally clean technology solutions.
StandUp Ventures
Stand Up Ventures is a venture capital fund based in Toronto, Ontario, established in 2017 and focused on investing in high-growth ventures.
Amplifi Capital
Amplifi Capital (U.K.) Limited operates as a consumer lending platform, offering unsecured personal loans to near-prime consumers who may not qualify for traditional banking credit.
What's next for Reusables?
With the recent major strategic investment, Reusables is poised for significant expansion and operational scaling. The substantial capital backing, indicated by the enterprise-level funding context, suggests a focus on broadening market reach, enhancing technological capabilities, and potentially forging new strategic partnerships. This financing round will likely accelerate the company's mission to replace single-use packaging with sustainable reuse models, further solidifying its position in the growing circular economy market.
See full Reusables company page
