What is Reputation?
Founded in 2013, Reputation.com, Inc. operates a Software-as-a-Service (SaaS) platform designed to assist US and global businesses in enhancing their online reputation. The platform supports operational improvements, aims to boost online visibility, and ultimately drives increased visits and revenue for its clients. The company's focus on reputation management positions it as a key player in the digital landscape, helping businesses navigate and leverage their online presence.
How much funding has Reputation raised?
Reputation has raised a total of $268.3M across 8 funding rounds:
Series B
$4.7M
Series C
$15M
Series D
$41M
Private Equity
$20M
Private Equity
$30M
Debt
$5M
Other Financing Round
$150M
Series B (2009): $4.7M led by Bessemer Venture Partners and Uncork Capital
Series C (2010): $15M supported by Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, and Icon Ventures
Series D (2011): $41M featuring Kleiner Perkins Caufield & Byers, August Capital, Bessemer Venture Partners, Icon Ventures, Floodgate Fund, and Insight Venture Partners
Private Equity (2017): $20M backed by August Capital, Bessemer Venture Partners, Icon Ventures, Focus Ventures, Ascension Ventures, and Kleiner Perkins
Private Equity (2019): $30M with participation from Ascension Ventures, Heritage Group, Bessemer Ventures, River City Ventures, Kleiner Perkins, Akkadian Ventures, Industry Ventures, August Capital, and Icon Ventures
Debt (2020): $5M led by PPP
Other Financing Round (2022): $150M supported by Marlin Equity Partners
Key Investors in Reputation
Marlin Equity Partners
Marlin Equity Partners is a global investment firm founded in 2005 and headquartered in Hermosa Beach, California. They specialize in private equity investments.
Ascension Ventures
Ascension Ventures is a strategic healthcare venture firm that invests on behalf of leading community health systems, focusing on companies transforming the healthcare industry.
Kleiner Perkins
Kleiner Perkins is a venture capital firm based in Menlo Park that invests in early and growth-stage technology and life science companies, providing capital and operational support.
What's next for Reputation?
The substantial enterprise-level funding and recent strategic investment indicate a strong trajectory for Reputation. This capital infusion is likely to be directed towards enhancing its SaaS platform capabilities, expanding its market reach both domestically and internationally, and potentially exploring strategic acquisitions. The company's ongoing development in reputation management technology suggests a future focused on leveraging AI and data analytics to provide more sophisticated solutions for businesses seeking to optimize their online brand perception and customer engagement.
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