What is Reformation?
Reformation is a California-based fashion design company specializing in a diverse range of women's clothing. The brand has carved out a niche by focusing on sustainable practices and contemporary styles, appealing to a growing demographic of environmentally conscious consumers. Its product offerings encompass various apparel categories, positioning it as a comprehensive fashion destination for its target audience.
How much funding has Reformation raised?
Reformation has raised a total of $37M across 2 funding rounds:
Series A
$12M
Series B
$25M
Series A (2015): $12M with participation from Stripes Group and 14W
Series B (2017): $25M led by Stripes Group and 14W
Key Investors in Reformation
Stripes Group
Stripes Group is a leading growth equity firm based in New York City, specializing in investments within branded consumer and software companies. They actively partner with market-leading businesses to foster growth and innovation.
14W
14W is an investment firm that has participated in Reformation's funding rounds. Their investment suggests a focus on companies with strong brand potential and growth trajectories in the consumer sector.
What's next for Reformation?
The recent major strategic investment signals Reformation's intent to further scale its operations and potentially expand its market reach. This infusion of capital is likely to be directed towards enhancing its supply chain, investing in new product lines, and bolstering its e-commerce capabilities. The company's focus on sustainability, combined with its strategic financing, positions it for continued development and potential leadership within the eco-conscious fashion industry.
See full Reformation company page
