What is Quri?
Quri provides continuous, real-time, store-level visibility into merchandising conditions across major channels and retailers in the US market. Its platform is relied upon by over 100 global companies, including Heineken, Nest, Red Bull, Campbell's, KraftHeinz, and Mondelez, to optimize the trillions of dollars spent annually on retail go-to-market and in-store merchandising. The company's proprietary data quantifies the shopper view in-store, collected by an on-demand retail workforce, positioning it as a critical tool for brands seeking to enhance their retail execution and sales performance.
How much funding has Quri raised?
Quri has raised a total of $31.3M across 3 funding rounds:
Series A
$4.3M
Series B
$10M
Series C
$17M
Series A (2011): $4.3M with participation from Catamount Ventures and Simon Equity Partners
Series B (2013): $10M led by Catamount Ventures, Simon Equity, LLC, and Matrix Partners
Series C (2015): $17M supported by Catamount Ventures, Matrix Partners, Simon Equity Partners, and Kern Whelan Capital
Key Investors in Quri
Catamount Ventures
Catamount Ventures, founded in 2000, partners with entrepreneurs in education, healthy living, and sustainability, focusing on early-stage, mission-oriented investments. Although no longer making new investments, the firm has a history of supporting companies with a positive social impact.
Matrix Partners
Matrix Partners is an award-winning firm specializing in pet product strategy, advertising, and public relations, with extensive experience in creating successful marketing campaigns for a wide range of pet product brands since 1987.
Simon Equity Partners
Simon Equity Partners is a private equity firm focused on growth capital investments within the consumer sector, leveraging financial and operational expertise to support entrepreneurs in building valuable businesses.
What's next for Quri?
The recent major strategic investment signals Quri's transition into a scaling phase, likely focusing on expanding its market reach and enhancing its technological capabilities. This capital infusion is expected to fuel further innovation in its Performance Driven Merchandising solutions, enabling more retailers and CPG brands to gain granular insights into in-store execution. Quri's trajectory suggests a continued emphasis on leveraging its unique data assets to drive efficiency and effectiveness in the competitive retail landscape, potentially exploring new market segments or deepening its existing client relationships.
See full Quri company page
