What is Qualia?
Founded in 2015 and headquartered in San Francisco, Qualia provides a sophisticated platform that enables marketers to identify and respond to consumer intent signals across diverse digital environments. The company's core technology facilitates seamless cross-screen audience association, allowing brands to optimize performance and attribute marketing spend with high precision. By integrating real-time data processing with advanced attribution modeling, Qualia empowers enterprise-level clients to navigate the complexities of modern digital advertising, effectively bridging the gap between consumer behavior and actionable marketing insights.
How much funding has Qualia raised?
Qualia has raised a total of $153M across 3 funding rounds:
Series B
$33M
Series C
$55M
Series D
$65M
Series B (2018): $33M with participation from Barry Sternlicht, The 8VC, Bienville Capital Management, and Menlo Ventures
Series C (2019): $55M led by 8VC, Tiger Global, Bienville Capital, and Menlo Ventures
Series D (2020): $65M supported by Menlo Ventures, The 8VC, and Tiger Global Ltd
Key Investors in Qualia
Menlo Ventures
Menlo Ventures is a Menlo Park-based venture capital firm that invests in early and growth-stage technology companies across sectors such as enterprise software, consumer internet, and fintech.
8VC
8VC is a venture capital firm focused on building and investing in technology companies that solve complex problems in the enterprise and government sectors.
Tiger Global
Tiger Global is a prominent investment firm that provides capital to high-growth technology companies, often focusing on large-scale enterprise software and internet-based platforms.
What's next for Qualia?
With the recent influx of capital, Qualia is well-positioned to scale its operations and deepen its technological moat. The company's strategic roadmap likely involves expanding its data processing capabilities to handle increasingly complex cross-device attribution challenges. As the digital advertising ecosystem shifts toward privacy-centric models, Qualia's focus on intent-based targeting provides a sustainable competitive advantage. Investors are closely monitoring the firm's ability to integrate these funds into product innovation, particularly as it seeks to capture a larger share of the enterprise marketing software market. The ongoing support from institutional backers suggests a strong confidence in the company's long-term viability and its potential to redefine performance marketing standards.
See full Qualia company page
