What is Productiv?
Productiv operates as a data-driven, enterprise SaaS management platform designed for the modern Chief Information Officer. Leading organizations such as Fox, Uber, and Zoom leverage Productiv to establish a definitive system of record for their software portfolios, gaining granular insights into actual software utilization. This detailed data and actionable intelligence empower IT departments to drive transformative change within their organizations while optimizing day-to-day operational efficiency. Headquartered in Palo Alto, California, Productiv is at the forefront of providing visibility and control over complex SaaS ecosystems.
How much funding has Productiv raised?
Productiv has raised a total of $73M across 3 funding rounds:
Series A
$8M
Series B
$20M
Series C
$45M
Series A (2019): $8M with participation from Steve Loughlin
Series B (2019): $20M led by Accel, Norwest Venture Partners, and Okta Ventures
Series C (2021): $45M supported by Atlassian Ventures, IVP, Okta Ventures, Accel, and Norwest Venture Partners
Key Investors in Productiv
IVP
IVP (Institutional Venture Partners) is a Menlo Park-based later-stage venture capital firm that raises large growth funds and invests in high-growth technology companies primarily at Series B and beyond across consumer, enterprise, and fintech, typically taking significant minority stakes and supporting companies through scaleup and IPO/M&A exits.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
Accel
Accel Inc. is a leading contract packaging company based in Columbus, Ohio, specializing in copacking and assembly services since 1995. They offer a wide range of packaging solutions including blister, gift sets, rigid boxes, and shrink wrap, catering to industries such as food, cosmetics, personal care, and healthcare. With a focus on quality, engineering innovation, and scalable operations, Accel Inc. aims to transform product visions into captivating packaged goods. Their commitment to diversity and inclusion ensures a flexible labor model that meets the unique needs of each project.
What's next for Productiv?
With the recent major strategic investment, Productiv is poised for accelerated growth and further innovation in the enterprise SaaS management space. The company's ability to provide deep insights into software usage positions it as a critical tool for CIOs navigating digital transformation and seeking to optimize their technology investments. Future developments are likely to focus on expanding the platform's analytical capabilities, enhancing integrations with a wider array of SaaS applications, and deepening its value proposition for large enterprises seeking to gain greater control and efficiency over their software spend and utilization. This latest capital infusion signals strong investor confidence in Productiv's vision and its capacity to address a critical need in the enterprise technology market.
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