What is Placer.ai?
Placer.ai, formerly Placer Labs, is a sophisticated software company founded in 2013 and headquartered in Los Altos, California. It specializes in leveraging location data from mobile devices, combined with additional data sources, to offer hyper-targeting capabilities for advertising and content on mobile platforms. Beyond its core advertising solutions, Placer.ai provides robust analytics, an API, and an SDK, enabling businesses to gain deep insights into consumer behavior and market trends. The company's focus on data-driven insights positions it as a key player in the evolving landscape of digital marketing and analytics.
How much funding has Placer.ai raised?
Placer.ai has raised a total of $237M across 4 funding rounds:
Series A
$12M
Series B
$50M
Series C
$100M
Other Financing Round
$75M
Series A (2020): $12M with participation from OCA Ventures, Reciprocal Ventures, Aleph, and JBV Capital
Series B (2021): $50M led by Josh Buckley, Rahul Vohra, Aleph, Fifth Wall, and Jbv Capital
Series C (2022): $100M supported by Fifth Wall, Array Ventures, WndrCo, MMC Technology Ventures, Josh Buckley, and Lachy Groom
Other Financing Round (2024): $75M, investors not publicly disclosed
Key Investors in Placer.ai
OCA Ventures
OCA Ventures is dedicated to assisting entrepreneurs in the development of successful companies, providing support and resources to help startups thrive. Their focus is on fostering innovation and growth among emerging businesses.
Aleph
Aleph is an early-stage venture capital fund that partners with Israeli entrepreneurs to help scale them into large, globally recognized brands. They are sector-agnostic and have invested in a wide range of sectors including fintech, transportation, AI, and consumer applications.
Fifth Wall
Fifth Wall is the largest venture capital firm focused on technologies for the global real estate industry (proptech), connecting real estate owners and operators with technology entrepreneurs redefining the future of the physical environment.
What's next for Placer.ai?
The substantial enterprise-level funding and recent strategic investment indicate Placer.ai is poised for significant scaling and further innovation. This capital infusion is likely to fuel advancements in its AI and machine learning capabilities, enhance its data analytics platform, and expand its market reach. With a clear trajectory from its early Seed stages through Series A, B, and C, Placer.ai is well-positioned to solidify its leadership in location intelligence and targeted advertising, potentially exploring new verticals or deepening its existing product offerings to meet the growing demand for precise consumer insights.
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