What is Pigment?
Founded in 2019, Pigment offers an AI-native business planning and Enterprise Performance Management (EPM) platform designed to centralize data and foster collaboration across finance, sales, HR, and supply chain departments. Its connected environment allows for dynamic modeling and integrated budgeting, forecasting, and scenario planning. Pigment leverages agentic AI to automate variance analysis, generate ML-driven forecasts, and simulate real-time what-if scenarios, effectively replacing fragmented spreadsheets and outdated planning tools. The platform's ability to integrate with core business systems like ERPs and CRMs via native connectors and open APIs establishes it as a unified source of truth for enterprises seeking enhanced operational intelligence and strategic agility.
How much funding has Pigment raised?
Pigment has raised a total of $324.3M across 4 funding rounds:
Series A
$25.9M
Series B
$65M
Series C
$88.4M
Series D
$145M
Series A (2020): $25.9M with participation from FirstMark Capital, Frst, and Blossom Capital
Series B (2022): $65M led by Meritech, IVP, Blossom Capital, and FirstMark Capital
Series C (2023): $88.4M supported by ICONIQ Growth, Meritech, and Felix Capital
Series D (2024): $145M featuring ICONIQ Capital, Meritech, IVP, and Greenoaks
Key Investors in Pigment
ICONIQ Capital
ICONIQ Capital is a private investment firm focused on technology growth equity and venture capital, known for backing high-growth technology companies.
Meritech
Meritech Systems LLC, operating in the Cleaning Products industry, has participated in Pigment's funding rounds, indicating a diverse investment portfolio.
IVP
IVP (Institutional Venture Partners) is a prominent later-stage venture capital firm specializing in high-growth technology companies, particularly at Series B and beyond.
What's next for Pigment?
The substantial enterprise-level funding and recent strategic investment signal a new phase of accelerated growth and market expansion for Pigment. This capital infusion is expected to fuel further development of its AI capabilities, enhance its platform's integration ecosystem, and broaden its global reach. As Pigment continues to scale, its focus will likely remain on empowering organizations to achieve greater financial clarity and operational efficiency through advanced planning and analytics, positioning itself as a leader in the next generation of business management software.
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