What is Persado?
Founded in 2012 and headquartered in New York City, New York, Persado offers a marketing language cloud base software. The company leverages artificial intelligence to generate and optimize marketing copy, aiming to improve customer engagement and conversion rates. Persado's platform analyzes vast amounts of data to understand the nuances of language and its impact on consumer behavior, enabling businesses to create more effective and personalized marketing campaigns. The company's technology is designed to scale across various marketing channels, including email, social media, and web content, providing a data-driven approach to language generation.
How much funding has Persado raised?
Persado has raised a total of $66M across 3 funding rounds:
Series A
$15M
Series B
$21M
Series C
$30M
Series A (2013): $15M with participation from Bain Capital Ventures
Series B (2015): $21M led by Startup Capital Ventures, Citi Ventures, and Bain & Company
Series C (2016): $30M supported by American Express, StarVest Partners, Goldman Sachs, and Bain Capital Ventures
Key Investors in Persado
Bain Capital Ventures
Bain Capital Ventures is a prominent venture capital firm known for investing in early-stage and growth-stage technology companies. They focus on identifying and supporting innovative businesses with strong market potential.
Startup Capital Ventures
Startup Capital Ventures is an early-stage venture capital firm that specializes in capital-efficient investments, particularly in B2B technology companies that have demonstrated initial revenue traction.
Citi Ventures
Citi Ventures is the venture capital arm of Citigroup, focused on investing in companies that align with Citigroup's strategic interests, often in areas of financial technology and innovation.
What's next for Persado?
With its recent major strategic investment, Persado is well-positioned to accelerate its product development and expand its market reach. The substantial enterprise-level funding suggests a focus on scaling operations, enhancing its AI capabilities, and potentially exploring new industry verticals or geographic markets. This capital infusion will likely fuel further innovation in its marketing language cloud, enabling the company to solidify its leadership position and capitalize on the growing demand for AI-powered marketing solutions. The company's trajectory indicates a move towards broader enterprise adoption and deeper integration into clients' marketing technology stacks.
See full Persado company page
