What is P97?
P97 operates a sophisticated cloud-based mobility services platform designed to facilitate seamless mobile commerce and digital marketing for convenience retail, energy, and automotive enterprises. By connecting retailers with fuel marketers and EV charging networks, the platform streamlines mobile payments and enhances the end-to-end customer experience. P97 serves as a vital link in the modern retail ecosystem, enabling businesses to digitize their operations and capture value through real-time consumer engagement. Its market position is defined by its ability to integrate complex payment architectures into user-friendly interfaces, effectively serving as a backbone for connected commerce in a rapidly digitizing global economy.
How much funding has P97 raised?
P97 has raised a total of $111.1M across 5 funding rounds:
Series A
$9.1M
Series B
$20M
Debt
$2M
Debt
$40M
Private Equity
$40M
Series A (2014): $9.1M with participation from Emerald Technology Ventures and American Trading and Production Corporation
Series B (2019): $20M led by Accenture
Debt (2020): $2M supported by PPP
Debt (2022): $40M featuring Peak Rock Capital
Private Equity (2023): $40M backed by Portage
Key Investors in P97
Accenture
Accenture is a leading global professional services company that helps businesses build their digital core and optimize operations through cloud, data, and AI expertise.
Peak Rock Capital
Peak Rock Capital is a prominent private investment firm specializing in driving growth and performance improvement in middle-market companies across various sectors.
Emerald Technology Ventures
Emerald is a globally recognized investment firm and strategic innovation partner focusing on industrial technology leaders in energy, mobility, and industrial IT.
What's next for P97?
With the recent influx of capital, P97 is expected to prioritize the expansion of its cloud-based infrastructure to support the increasing integration of electric vehicle charging networks into the broader retail ecosystem. Strategic focus will likely shift toward enhancing data-driven marketing capabilities and deepening partnerships with global energy and automotive leaders. As the company moves beyond its current scaling phase, the emphasis will remain on maintaining operational excellence while navigating the complexities of international retail markets. The firm is poised to leverage its robust technological foundation to capture further market share in the burgeoning connected mobility sector, ensuring that its platform remains the standard for secure and efficient digital transactions.
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