What is Openprise?
Founded in 2013 and headquartered in San Mateo, California, Openprise offers a robust data orchestration platform designed to automate critical sales and marketing processes. The platform excels at integrating a wide array of solutions, including prominent tools such as Marketo, Oracle Eloqua, Pardot, Microsoft Dynamics, and Salesforce. By streamlining data management and workflow automation, Openprise empowers businesses to enhance operational efficiency and drive revenue growth through more effective go-to-market strategies.
How much funding has Openprise raised?
Openprise has raised a total of $44.2M across 3 funding rounds:
Private Equity
$3.2M
Series A
$16M
Series B
$25M
Private Equity (2017): $3.2M, investors not publicly disclosed
Series A (2021): $16M led by Citta Capital, Banyan Pacific, Alumni Venture Group, and SIG Asia Investment
Series B (2024): $25M supported by Morgan Stanley
Key Investors in Openprise
Morgan Stanley
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. Their involvement suggests a strong belief in Openprise's market potential and scalability.
Citta Capital
Citta Capital is an investment firm that has participated in Openprise's Series A funding. Their continued backing indicates a long-term strategic interest in the company's growth and market position.
Alumni Venture Group
Alumni Venture Group, an investor in Openprise's Series A round, typically focuses on supporting ventures with strong growth potential, aligning with Openprise's mission to automate sales and marketing processes.
What's next for Openprise?
The recent Series B financing positions Openprise for accelerated expansion and further development of its data orchestration capabilities. This substantial capital infusion is expected to fuel strategic initiatives, including enhancing its platform's AI-driven features, expanding its market reach, and potentially exploring new integration partnerships. The company's focus on enterprise-level solutions suggests a strategic push to capture a larger share of the lucrative sales and marketing technology market, aiming to solidify its position as a leader in data automation.
See full Openprise company page
