What is Innovist?
Founded in 2018 and headquartered in Gurgaon, India, Innovist operates under Onesto Labs Private Limited. The company has carved a niche in the beauty and personal care market by specializing in science-backed, clean, and transparent formulations across hair, skin, and sun care. Its brand portfolio, which includes Bare Anatomy, Chemist at Play, and SunScoop, is distinguished by its direct-to-consumer model and in-house management of research, development, manufacturing, and clinical testing. This integrated approach ensures high-quality, personalized products tailored to individual consumer needs, distributed through its website, major e-commerce platforms, and retail outlets across India.
How much funding has Innovist raised?
Innovist has raised a total of $26.3M across 3 funding rounds:
Other Financing Round
$3.5M
Series A
$7M
Other Financing Round
$15.8M
Other Financing Round (2022): $3.5M with participation from Arihant Patni, Kunal Shah, Point72 Ventures, and Accel
Series A (2023): $7M led by Sauce.vc
Other Financing Round (2025): $15.8M supported by Sauce.vc, ICICI Venture Funds Management, Niveshaay, and MirabilisInvestGroup
Key Investors in Innovist
Sauce.vc
Sauce.vc is a venture capital fund with a dedicated consumer focus, partnering with startups in the F&B, personal care, and apparel/lifestyle segments. They aim to disrupt markets by providing comprehensive support from idea to execution.
ICICI Venture Funds Management
ICICI Venture Funds Management is a significant investment entity that has evolved to focus on late-stage investments and third-party capital. They manage substantial assets and have a history of strategic capital allocation.
Niveshaay
Niveshaay is a SEBI-registered Research Analyst and Alternative Investment Fund Manager specializing in data-backed investment strategies for long-term wealth creation, with a focus on small and mid-sized companies.
What's next for Innovist?
The recent major strategic investment signals a pivotal phase for Innovist, likely enabling accelerated scaling of operations, further product innovation, and expansion into new markets. As a company focused on science-backed, clean beauty, Innovist is well-positioned to capitalize on the growing consumer demand for transparent and effective personal care solutions. The substantial capital infusion is expected to bolster its direct-to-consumer strategy and enhance its competitive edge in the dynamic Indian beauty landscape. Future growth may involve deepening its brand portfolio, exploring international distribution, and further integrating advanced scientific research into its product development pipeline.
See full Innovist company page
