What is Noom?
Noom operates a digital health platform designed to facilitate meaningful behavior change through structured wellness courses. The company develops evidence-based programs that address chronic health conditions and lifestyle management, combining behavioral psychology with accessible digital delivery to reach individuals seeking sustainable health improvements. The platform delivers comprehensive courses that guide users through personalized health journeys, integrating coaching, tracking tools, and community support mechanisms. Noom's approach emphasizes understanding the psychological drivers behind health behaviors, translating clinical research into practical, actionable guidance that users can implement in their daily lives. The courses address various health concerns and wellness objectives, with content developed to meet users at different stages of their health transformation. Noom serves a diverse user base seeking preventive care and chronic disease management solutions outside traditional healthcare settings. The platform's model enables scalable delivery of health interventions, making professional-grade behavioral support accessible to individuals who might otherwise lack access to specialized coaching. By combining technology infrastructure with behavioral science principles, Noom bridges gaps in conventional health delivery systems.
How much funding has Noom raised?
Noom has raised a total of $656.4M across 8 funding rounds:
Private Equity
$2.6M
Private Equity
$4.1M
Series A
$7M
Series B
$16.1M
Series C
$14.5M
Series D
$14M
Series E
$58M
Series F
$540M
Private Equity (2012): $2.6M with participation from Qualcomm Ventures, m8 Capital, and Harbor Pacific Capital
Private Equity (2013): $4.1M, investors not publicly disclosed
Series A (2014): $7M supported by Qualcomm Ventures, RRE Ventures, Recruit Strategic Partners Inc., Scrum Ventures, TransLink Capital, and Harbor Pacific Capital
Series B (2014): $16.1M featuring RRE Ventures, Scrum Ventures, TransLink Capital, Harbor Pacific Capital, and Recruit Strategic Partners
Series C (2016): $14.5M backed by KB Investment, Samsung Ventures, Translink Capital, and RRE Ventures
Series D (2018): $14M with participation from TQ Ventures and Sompo Holdings
Series E (2019): $58M led by Steamboat Ventures
Series F (2021): $540M supported by Samsung Venture Investment, Sequoia Capital, RRE Ventures, Oak HC/FT, Silver Lake, Novo Holdings, and Temasek
Key Investors in Noom
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey. The firm invests in a diverse portfolio of startups, focusing on long-term partnerships with entrepreneurs. RRE aims to back exceptional teams and innovative ideas to foster growth and success.
Recruit Strategic Partners
Recruit Strategic Partners, a wholly owned subsidiary of Recruit in Japan, is a Silicon Valley-based venture capital firm investing in innovative companies from all around the U.S. It offers industry knowledge and expertise to our entrepreneurs and is an integral part of Recruit's global investment business.
TransLink Capital
Translink Capital is a venture capital firm based in Silicon Valley, specializing in connecting technology companies with Asia's leading multinationals. With over 15 years of experience, they focus on investments from Seed to Series B, particularly in sectors like Artificial Intelligence, Cyber Security, and Fintech.
What's next for Noom?
The substantial enterprise-level funding and recent strategic investment signal Noom's maturation into a scaling-stage company. This capital infusion is expected to fuel further product development, enhance its technological infrastructure, and expand its market reach globally. Noom is likely to focus on deepening its clinical validation, forging strategic partnerships within the healthcare ecosystem, and potentially exploring new verticals or chronic condition management areas. The company's emphasis on behavioral science positions it to capitalize on the growing demand for preventative and personalized health solutions, making it a key player in the digital health revolution.
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